Direct Line shares soar 37% after board rejects Aviva takeover offer
250p offer equals a 60% premiumBoard calls it 'highly opportunistic'Analyst suggests 270p valuationMotor and home insurer Direct Line Insurance (DLG) received its third bid of 2024 with larger UK rival Aviva (AV.) pitching a 250p cash-and-shares after the closing bell last night.Direct Line shares jumped 59p or 37% to 218p, more than reversing their losses year-to-date and leaving them at a six-mo