Why Mike Ashley’s Frasers has sold Missguided to Chinese online goliath Shein
IP sold to China-based fast-fashion giantPotential for Frasers-Shein partnershipASOS in Topshop sale talksMike Ashley-controlled Frasers (FRAS) has sold its Missguided brand to China-based fast-fashion giant Shein just over a year...
30 October 2023