A swathe of UK businesses have been winning at the World Cup, just like England, so far. Analysts at Canaccord Genuity have flagged up several UK companies that are believed to have been enjoying bumper trading ahead of England's surprise quarter final showdown with Sweden.
Today broadcaster ITV (ITV) demonstrated the potential impact on share prices for firms positively exposed to world football's blue-ribbon knock-out tournament, which you can read about here.
Canaccord's Nigel Parson is confident gambling companies will benefit from good wagering volumes and attract an army of new customers as overall results have been favourable.
Investors should keep any eye out for post-World Cup trading updates, expected from William Hill (WMH), GVC (GVC) and Paddy Power Betfair (PPB).
GVC is expected to be first out of the blocks with an 18 July date pencilled in for its next announcement, just three days after the tournament's show piece final on 15 July.
Gambling companies are not the only ones set to benefit as pubs are also taking advantage of the euphoria from the tournament, plus the shock heatwave that has hit Britain.
WORLD CUP FEVER TO BOOST PUBS
Despite well-documented carbon dioxide (CO2) shortages, pubs operator Greene King (GNK) revealed it sold an extra half a million pints during the England vs. Panama match. Some pubs are believed to have cheekily hiked beer prices during the intense match between Colombia and England last Tuesday.
Parson argues the World Cup will create some of the biggest trading days this year, excluding Christmas, as the pub is the ‘next best thing’ to the live experience.
Wet-led Marston’s (MARS) and EI Group (EIG) are also expected to be winners, but not all companies will reap the benefits of the World Cup fever.
Pubs focusing more on food could be impacted.
This includes Frankie & Benny’s owner The Restaurant Group (RTN) and Mitchell & Butlers (MAB), while cinema chain Cineworld (CINE) could be impacted due to a lack of blockbusters.
