- API first release in collaboration with Microsoft

- Mirriad will work on product roadmaps

- Another example of investors jumping on anything AI-related

A tiny company on the UK stock market has just seen its share price soar by 300% after announcing a tie-up with Microsoft (MSFT: NASDAQ).

Mirriad Advertising (MIRI:AIM) has built an API to link with Microsoft Azure and its artificial intelligence capabilities.

Stephan Beringer, CEO at Mirriad, said: ‘Partnering with Microsoft is an important milestone for the further development of our in-content advertising platform, proposition, and business.

‘Microsoft is a leader in cloud technology, cognitive and generative AI, which are key elements to the new marketing frontier that we're building. The new API is our first release in the collaboration with Microsoft and a main step on our path to scale through automation and integration with the programmatic ecosystem.’

The AIM-quoted company said it will also work with Microsoft on ‘technical briefings’ and ‘closely align on product roadmaps.’ 

The share price surge is in stark contrast to Mirriad's performance before the announcement, with its stock having been in decline for the past two years.

Mirriad put itself up for sale earlier this year but scrapped the process in April.

 

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