Liberum is launching a new Q3 Media Trend Tracker covering the UK, France and Germany. The research produces three key findings. These are:
TV is more resilient than many think (including in France and Germany.BT’s (BT.A) capture of Champions League rights isn’t leading to subscriber churn out of Sky (SKY).Rightmove (RMV) remains the uncontested market leader in UK online property portals.The accompanying commentary notes that it is ‘increasingly clear free-to-air television advertising is structurally resilient: it works for advertisers; TV viewing is growing; and broadcasters are primed to exploit online video revenues’.
Issue Date: 13 Nov 2015