RNS Number : 2468A On the Beach Group PLC 11 March 2025 11 March 2025 ON THE BEACH GROUP PLC (the "Company") Notification of transactions by Person Discharging Managerial Responsibilities ("PDMR") The Company provides notification of the following transactions, effected on 10 March 2025, relating to the PDMRs named below and in respect of ordinary shares of 1 pence each in the capital of the Company ("Shares"). The transactions relate to the exercise of nil-cost options over Shares granted under the On the Beach Group plc Long Term Incentive Plan and the subsequent sale of Shares acquired at a price per share of 227.59p. In the case of Shaun Morton, CEO, the sale of Shares was solely to cover the tax liability arising from the exercise of options. Following these transactions, Shaun Morton holds 195,426 Shares, representing 0.12% of the Company's issued share capital. The information below is provided in accordance with Article 19 of the UK Market Abuse Regulation. For further information: This information is provided by RNS, the news service of the London Stock Exchange. RNS is approved by the Financial Conduct Authority to act as a Primary Information Provider in the United Kingdom. Terms and conditions relating to the use and distribution of this information may apply. For further information, please contact rns@lseg.com or visit www.rns.com. RNS may use your IP address to confirm compliance with the terms and conditions, to analyse how you engage with the information contained in this communication, and to share such analysis on an anonymised basis with others as part of our commercial services. For further information about how RNS and the London Stock Exchange use the personal data you provide us, please see our Privacy Policy. END DSHFLFIRVEILLIE