27 January 2025

Mind Gym plc

("MindGym" or the "Company")

Senior Appointment

MindGym Appoints US Chief Commercial Officer to Drive Growth

MindGym (AIM: MIND), the global provider of human capital and business improvement solutions, announces the appointment of Adam Maude as Chief Commercial Officer of its US operations ("CCO US").  Adam joins the Executive Team on 27 January 2025 in a non-Board appointment.

Adam will lead the Company's commercial strategy in the US market, helping to strengthen performance and deliver sustainable growth across our new go-to-market solutions. He has an impressive background in leading high-performing B2B commercial teams within major sales and marketing organisations in the US. Adam was most recently Senior Vice President - Global Sales at Challenger Inc. Prior to that, Adam was at Gartner Inc (previously CEB) for over 10 years in senior roles, including as Senior Director responsible for sales on a regional basis within the US. Adam is a UK national and also has significant experience in EMEA markets.

The large US market offers significant growth potential for MindGym, and currently represents c.40% of Group.

Christoffer Ellehuus, Chief Executive Officer commented:

"We are delighted to announce Adam's appointment at this transformational stage in MindGym's evolution, as we focus on the execution of our new strategy to make our solutions easier to buy, easier to sell and easier to renew.

"The US is a key market for MindGym with significant growth potential despite the challenging market conditions. Adam brings a wealth of experience and expertise that will be instrumental in expanding customer engagement and optimising our US business performance, which will help to drive our overall strategy to make MindGym the behavioural change partner of choice for leading organisations."