RNS Number : 1142M ASOS PLC 13 November 2024 13 November 2024 ASOS Plc (the "Company") Director/PDMR Shareholding On 11 November 2024, José Antonio Ramos Calamonte, Chief Executive Officer, and Dave Murray, Chief Financial Officer (the "Executive Directors"), were granted awards in respect of ordinary shares of 3.5 pence each in the Company under the ASOS Plc Value Creation Plan ("VCP"). The VCP was approved by shareholders at the Company's General Meeting held on 20 August 2024. The terms of the VCP, including its related timelines and pool value calculation basis, are as summarised in the associated Notice of General Meeting dated 2 August 2024 ("Notice"). A copy of that Notice is available to download at www.asosplc.com. The awards granted under the VCP to the Executive Directors match the terms and levels of participation envisaged in the Notice which, in summary, provide an opportunity to receive (in ASOS Plc shares) 15 percent. (for José Antonio Ramos Calamonte) and 8 percent. (for Dave Murray) of the growth in value above £6.70 of 5.5% of the issued share capital of the Company. This notification is made in accordance with UK Market Abuse Regulations (Regulation (EU) 596/2014, as it forms part of domestic law by virtue of the European Union (Withdrawal) Act 2018). For further information: Background note ASOS is a destination for fashion-loving 20-somethings around the world, with a purpose to give its customers the confidence to be whoever they want to be. Through its app and mobile/desktop web experience, available in nine languages and in over 200 markets, ASOS customers can shop a curated edit of nearly 50,000 products, sourced from over 600 global and local third-party brands alongside a mix of fashion-led own brand labels - including ASOS Design, ASOS Edition, ASOS 4505, Collusion, Reclaimed Vintage, Topshop, Topman, and Miss Selfridge. ASOS aims to give all its customers a truly frictionless experience, with an ever-greater number of different payment methods and hundreds of local deliveries and return options, dispatched from state-of-the-art fulfilment centres in the UK, US, and Germany. This information is provided by RNS, the news service of the London Stock Exchange. RNS is approved by the Financial Conduct Authority to act as a Primary Information Provider in the United Kingdom. Terms and conditions relating to the use and distribution of this information may apply. For further information, please contact rns@lseg.com or visit www.rns.com. RNS may use your IP address to confirm compliance with the terms and conditions, to analyse how you engage with the information contained in this communication, and to share such analysis on an anonymised basis with others as part of our commercial services. For further information about how RNS and the London Stock Exchange use the personal data you provide us, please see our Privacy Policy. END DSHFLFVLLDLVLIS