DIRECTOR/PDMR SHAREHOLDING
2 October 2024
The Sage Group plc. ("Sage")
Notification of Transactions by Persons Discharging Managerial Responsibilities ("PDMRs") and Persons Closely Associated with them
This notification relates to transactions notified in accordance with Article 19 of the UK Market Abuse Regulation.
Upon the vesting of an award granted under The Sage Group Plc 2019 Restricted Share Plan ("RSP 2019"), on 30 September 2024, Cath Keers, Chief Marketing Officer and PDMR became beneficially entitled to the number of ordinary shares of 14/77 pence each in Sage ("Shares") noted below.
On 1 October 2024, Sage was notified that Cath Keers sold a number of Shares in respect of which she had become beneficially entitled, at the price noted below, to cover tax obligations arising from the vesting of the award. The resultant total shareholding of the PDMR is also set out below.
| PDMR | Award | Number of ordinary shares acquired | Number of ordinary shares sold to cover tax obligations | Sale price per share | Resultant total shareholding |
| Cath Keers | RSP 2019 | 82,001 | 38,618 | £10.2824 | 101,311 |
| 1
| Details of the person discharging managerial responsibilities / person closely associated
| ||||
| a)
| Name | Cath Keers | |||
| 2
| Reason for the notification
| ||||
| a)
| Position/status | Chief Marketing Officer
| |||
| b)
| Initial notification /Amendment
| Initial notification | |||
| 3
| Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
| ||||
| a)
| Name
| The Sage Group plc. | |||
| b)
| LEI
| 2138005RN5XYLTF8G138 | |||
| 4
| Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
| ||||
| a)
| Description of the financial instrument, type of instrument | Ordinary shares | |||
| | | ||||
| Identification code | ISIN: GB00B8C3BL03 | ||||
| | | ||||
| b)
| Nature of the transaction
| Vesting of ordinary shares under The Sage Group Plc 2019 Restricted Share Plan, granted on 2 December 2022
| |||
| c)
| Price(s) and volume(s) | | | | |
| | | Price | Volume | | |
| | | Nil | 82,001 | | |
| | | | | | |
| d)
| Aggregated information | N/A - single transaction | |||
| | | ||||
| - Aggregated volume | | ||||
| | | ||||
| - Price | | ||||
| | | ||||
| e)
| Date of the transaction | 30 September 2024 | |||
| f)
| Place of the transaction
| Outside a trading venue | |||
| 1
| Details of the person discharging managerial responsibilities / person closely associated
| ||||
| a)
| Name | Cath Keers | |||
| 2
| Reason for the notification
| ||||
| a)
| Position/status | Chief Marketing Officer
| |||
| b)
| Initial notification /Amendment
| Initial notification | |||
| 3
| Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
| ||||
| a)
| Name
| The Sage Group plc. | |||
| b)
| LEI
| 2138005RN5XYLTF8G138 | |||
| 4
| Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
| ||||
| a)
| Description of the financial instrument, type of instrument | Ordinary shares | |||
| | | ||||
| Identification code | ISIN: GB00B8C3BL03 | ||||
| | | ||||
| b)
| Nature of the transaction
| Sale of ordinary shares to cover tax obligations arising from the vesting of ordinary shares under The Sage Group Plc 2019 Restricted Share Plan, granted on 2 December 2022 | |||
| c)
| Price(s) and volume(s) | | | | |
| | | Price | Volume | | |
| | | £10.2824 | 38,618 | | |
| |
| | | | |
| d)
| Aggregated information | N/A - single transaction | |||
| | | ||||
| - Aggregated volume | | ||||
| | | ||||
| - Price | | ||||
| | | ||||
| e)
| Date of the transaction | 30 September 2024 | |||
| f)
| Place of the transaction
| London Stock Exchange | |||
| Name of contact: | Mohor Roy |
| Telephone number of contact: | + 44(0) 203 810 7200 |
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