Reach - non-regulatory announcement*

23 September 2024

Electric Guitar PLC

("Electric Guitar" or the "Company")

Campaign win with Mediacorp in Southeast Asia

Electric Guitar PLC (LSE: ELEG), the digital marketing and advertising company providing first-party data solutions, is pleased to announce that its principal operating subsidiary, 3radical Limited ("3radical"), has won a new campaign with Mediacorp, Singapore's largest content creator and national media network.

This campaign win is a consequence of 3radical's highly successful '20 Days of Games' test campaign with Mediacorp. During the trial period, 3radical's Voco engagement platform was deployed on Mediacorp's website, which captured valuable consumer data and saw significant increases in web traffic.

The collaboration will build on the intelligence gathered from the test campaign to focus on using behavioural data to create more personalised and engaging experiences for Mediacorp's website visitors. Leveraging Mediacorp's extensive local reach, the scaled-up Voco campaign will serve a broader national audience, aiming to replicate the success seen in the test campaign at scale.

John Regan, CEO of Electric Guitar PLC, commented: "We are delighted to announce the rollout of this project with Mediacorp following the success of our test campaign. This collaboration not only strengthens our strategic presence in Southeast Asia  but also underscores our ability to deliver cutting-edge engagement solutions that drive significant business results."

Contact Information:

Notes to Editors:

Electric Guitar PLC (AIM: ELEG) is the provider of first-party data solutions for the marketing and advertising industry, empowering businesses to realise the value of their first-party data. In an era of changing consumer attitudes towards the use of their data, tighter privacy legislation, and the demise of third-party cookies, first-party data is now the key to success in digital marketing. Electric Guitar's strategy is to acquire and scale businesses that help marketers maximise the value of first-party data by curating, managing, and deploying it, and in doing so making Electric Guitar the industry standard for first-party data solutions.

As the first part of this strategy, Electric Guitar acquired 3radical Limited, a company that utilises its Software as a Service platform, 3radical Voco, to enable organisations to engage individuals and request their data directly using interactive digital experiences. It has since entered into collaborations with several other businesses operating in the field, as well as a joint venture with Exelia Technologies Limited called Marcomms.ai for producing AI-driven products and services for the digital marketing and advertising industry.

For further information please visit www.electricguitarplc.com.

About 3radical:

3radical provides businesses with gamification and audience engagement solutions through its Voco platform. The company helps brands create compelling, interactive experiences that captivate and retain customers, driving deeper engagement and measurable business outcomes.

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