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30 July 2024          

Ten Lifestyle Group plc

("Ten")

Ten launches Ten Box Office

Ten Lifestyle Group plc (AIM: TENG), global concierge platform driving customer loyalty for global financial institutions and other premium brands, is delighted to announce the launch of "Ten Box Office" to its worldwide membership.

Ten Box Office will enable Ten's closed user group of high-net-worth and mass affluent members to enjoy presales, preferential pricing, and bespoke access to ticketing and VIP hospitality packages. All inventory is managed through Ten's proprietary digital ticketing technology.

On the Ten Digital Platform, eligible members can discover and book, through a fully digital experience, an extensive range of curated premium live Theatre, Music, Family Shows and Sporting events, often not available to the public. Ten sources tickets through its partnerships with official rights holders and ticketing partners around the world.

Ten Box Office is now available exclusively on the 'members-only' Ten Digital Platform, delivered to Ten's corporate and private members. The Ten Box Office is available under many of Ten's corporate client brands, particularly in financial services, to drive engagement and retention of their wealthiest customers through the Ten Digital Platform.

The launch of Ten Box office is a significant milestone in Ten's defined digital roadmap, which includes planned releases throughout CY 2024. These involve further improvements to Ten's digital offerings and capabilities across restaurants, travel, entertainment and editorial content. Additionally, the roadmap leverages the use of generative AI to drive personalisation, service efficiency and quality.

Lucy Chillingworth, Global Director of Live Entertainment for Ten Lifestyle Group plc, said:

"We are delighted to launch Ten Box Office, marking a significant enhancement to Ten's digital retail distribution platform.

By combining the Ten Box Office technology with Ten's unique and extensive partnerships across the global entertainment industry, Ten aims to provide even more of its members with access to the world's most sought-after live events.

Ten Box Office also creates a valuable two-sided marketplace, bringing together Ten's high-net-worth members with the live entertainment industry, which aims to increase sales of high-value tickets and premium experiences."

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For further information please visit www.tenlifestylegroup.com or call:

Notes to Editors

About Ten Lifestyle Group plc

Ten Lifestyle Group plc partners with financial institutions and other premium brands to attract and retain wealthy and mass affluent customers.

Millions of members have access to Ten's services across lifestyle, travel, dining and entertainment on behalf of over fifty clients including HSBC, Swisscard and Royal Bank of Canada. Ten's partnerships are based on multi-year contracts generating revenue through platform-as-a-service and technology fees.

Ten's operations are underpinned by an increasingly sophisticated personalisation platform comprising industry-first, proprietary technology, thousands of supplier relationships and 25 years of proprietary expertise delivered from over 20 global offices. Ten was also the first B Corp-certified company on the AIM market, demonstrating its commitment to sustainability, social responsibility and ethical business practices.

Ten is on a mission to become the most trusted service platform in the world.

For further information please go to: https://tenlifestylegroup.com/