15 July 2024

Electric Guitar PLC

("Electric Guitar" or the "Company")

Reseller partnership with Sophus3 - a leading SaaS provider to the automotive industry

Electric Guitar PLC (LSE: ELEG), the digital marketing and advertising company providing first-party data solutions, is pleased to announce that 3radical Limited ("3radical"), its primary operating subsidiary, has agreed a reseller partnership with Sophus3, a market leader in consumer engagement for the automotive industry.

Sophus3 works with the world's largest automotive brands, such as Ford, Hyundai and Volkswagen, to analyse online car buyers to understand their habits, influences and behaviours in order to engage with them better and increase sales. From its deep understanding of online behaviours, Sophus3 has developed its SaaS Platform, Engage, to allow clients to respond to consumer behaviour in real-time, and serve them the right content at the right moment to maximise sales.

3radical is a leader in gamification and audience engagement solutions, and its market-leading Software as a Service (SaaS) platform, 3radical Voco ("Voco"), helps companies create first-party data to engage consumers and increase sales.

This new partnership with Sophus3 enables 3radical to offer its Voco platform to the world's largest car brands at a time when first-party data is becoming increasingly important in the automotive industry. In addition, 3radical will be able to utilise Sophus3's Engage software platform to assist its clients in responding to consumer behaviour in real-time, by providing tailored content that boosts sales.

As Sophus3 looks to expand its offering beyond the automotive industry, it has chosen Voco to help increase engagement and generate valuable first-party data. By partnering together, Sophus3 is also collaborating with 3radical to help expand its offerings to new industries across APAC and the US.

John Regan, CEO of Electric Guitar, commented: "We are delighted to be collaborating with Sophus3, a leading consumer engagement technology provider in the automotive industry. As first-party data and audience engagement become increasingly important across all industries, we believe that the Voco and Engage platforms will complement each other and help brands engage more meaningfully with their audiences and convert more sales."    

Scott Gairns, Managing Director of Sophus3, commented: "The 'Premium Publisher Study 2024' was conducted using Sophus3 data and reveals that traffic quality on premium publisher sites is significantly higher than car brand sites, with visitors spending more time and engaging with more content. This is a compelling reason for car brands to deploy technology like Voco to increase visitor engagement."

For further information:

Notes to Editors

Electric Guitar PLC (AIM: ELEG) is the provider of first-party data solutions for the marketing and advertising industry, empowering businesses to realise the value of their first-party data. In an era of changing consumer attitudes towards the use of their data, tighter privacy legislation, and the demise of third-party cookies, first-party data is now the key to success in digital marketing. Electric Guitar's strategy is to acquire and scale businesses that help marketers maximise the value of first-party data by curating, managing, and deploying it, and in doing so making Electric Guitar the industry standard for first-party data solutions. As the first part of this strategy, Electric Guitar has acquired 3radical Limited, a company that utilises its Software as a Service platform, 3radical Voco, to enable organisations to engage individuals and request their data directly using interactive digital experiences.

For further information please visit www.electricguitarplc.com.

About 3radical

3radical provides businesses with gamification and audience engagement solutions through its Voco platform. The company helps brands create compelling, interactive experiences that captivate and retain customers, driving deeper engagement and measurable business outcomes.

About Sophus3

Sophus3 is an automotive customer analytics specialist that helps car brands get the most from their digital channels. The company collects data from automotive consumer websites across Europe to provide clients with competitor benchmarking and a clear understanding of digital best practice. Sophus3 has a suite of engagement tools to help customers to interact with car brands in a personalised way, resulting in higher conversions to sale. Sophus3 also provides outsourced analytics services and is an accredited partner of Adobe and Google.