Source - LSE Regulatory
RNS Number : 8679T
AO World plc
26 June 2024
 

26 June 2024

 

 AO WORLD PLC

FINAL RESULTS FOR THE YEAR ENDED 31 MARCH 2024

 

 OUTSTANDING PROFIT PERFORMANCE

EXITING THE YEAR WITH REVENUE GROWTH IN AO.COM

 

AO World plc ("AO" or "the Group"), the UK's most trusted electrical retailer, today announces its audited financial results for the financial year ended 31 March 2024 ("FY24").

 

The strong profit performance above the top end of the previous range illustrates the successful execution of the groups plan to pivot the business to focus on profit and cash generation. This now provides a strong foundation as the business moves back to being a double digit revenue growth business in the year ahead.

 

£(m) 1

FY24

FY23

% Mvmt

Revenue

1,039

1,139

(9%)

Operating profit

36.2

12.5

192%

Adjusted profit before tax2

34.3

12.0

186%

Basic earnings/ (loss) per share

4.29

1.13

280%

Net funds 3

34.4

3.6

855%

                                                                   

Financial highlights 

·      Good progress on profit performance delivered in the year - Adjusted profit before tax of £34.3m, up £22.3m YoY, with a PBT margin of 3.3%.

·     Revenue performance was as expected following the decisive actions taken to remove non-core channels and loss-making sales and returning to growth in Q4.

·      Strengthened the balance sheet, with overall liquidity4 of £116m (2023: £89m) at 31 March 2024, and net funds of £34.4m (2023: £3.6m).

·       £80m Revolving Credit Facility extended until April 2027.

Operational highlights

·      Strategic pivot to focus on profit and cash generation successfully delivered, with continued focus on driving efficiencies and controlling overheads.

·     AO remains a UK market leader in Major Domestic Appliances ("MDA") with a 15% total market share.

·     Over 600,000 new customers5 experienced the AO Way during the year, with repeat customers (who accounted for 54% of all customers) taking an increasing share of overall business.

·      Customer satisfaction scores remain best in class, with over 500,000 Trustpilot6 ratings, averaging an "Excellent" 4.8/5 stars - as we continue to be the UK's most trusted electrical retailer.

·   Despite the difficult loss-making trading experienced in our mobile business in the year, we look forward to FY25. We have strengthened our position in the mobile market with the acquisition of intellectual property rights in and to the websites www.affordablemobiles.co.uk and www.buymobiles.net, giving us additional sale channels from which to grow our mobile business, in a challenging market.

·       Recycled or refurbished our seven millionth appliance at our AO Recycling facility and continuing to work with third-parties to use our recycled plastic in new products.

Outlook

Despite the ongoing macro-economic challenges our objectives remain unchanged and we are confident in our ability to deliver on our ambition for double digit revenue growth in FY25 alongside adjusted PBT of £36m to £41m. We reiterate our medium-term guidance of adjusted PBT margin of 5%, double digit growth and EPS growing faster than revenue.

AO's Founder and Chief Executive, John Roberts, said:

 

"We have made good progress on our profit performance in FY24, which is a testament to the success of our strategic pivot to focusing on profit and cash generation.

"We are now a much simpler, more efficient business and are performing better than ever for customers, with excellent and sustainable unit economics.

"Our focus now is on delivering profitable top line growth with an ambition for double digit revenue growth in FY25.

"During the year we passed the milestone of 500,000 Trustpilot reviews, with an increased Trust score of 4.8 out of 5. This ranks AO as the leading and most trusted UK retailer for the combination of volume and quality and is an output of the amazing service we deliver every day for customers at scale.

"None of this has happened by accident. All AOers have worked tirelessly to deliver this performance and I would like to thank them all. As ever, I'm also extremely grateful to our suppliers, partners and shareholders for their ongoing support."

 

Enquiries

 

AO World plc

John Roberts, Founder & CEO

Mark Higgins, CFO

 

 

 

Tel: +44(0)7525 147 877

ir@ao.com

 

 

Powerscourt

Rob Greening

Nick Hayns

Elizabeth Kittle

Tel: +44(0) 20 7250 1446

ao@powerscourt-group.com

Results presentation

An in-person results presentation and Q&A will be held for analysts and investors at 09:00 with registration opening at 08.30 BST today, 26 June 2024 at our London Creative Hub. Advance registration prior to arrival is required via Powerscourt. A playback of the presentation will be available on AO World's investor website at www.ao-world.com shortly afterwards.

About AO

AO World PLC, headquartered in Bolton and listed on the London Stock Exchange, is the UK's most trusted online electricals retailer, with a mission to be the destination for electricals. Our strategy is to create value by offering our customers brilliant customer service and making AO the destination for everything they need, in the simplest and easiest way, when buying electricals.  We offer major and small domestic appliances and a growing range of mobile phones, AV, consumer electricals and laptops. We also provide ancillary services such as the installation of new and collection of old products and offer product protection plans and customer finance. AO Business serves the B2B market in the UK, providing electricals and installation services at scale. AO also has a WEEE processing facility, ensuring customers' electronic waste is dealt with responsibly.

 

1Unless otherwise stated all numbers relate to the continuing operations of the Group and therefore exclude the impact of Germany. Refer to note 12 for further details.

2 Adjusted PBT is defined as a profit/(loss) before tax. adjusted for any non-recurring items as defined by the board.

3 Net funds is defined as cash and cash equivalents less borrowings less owned asset lease liabilities but excluding right of use asset lease liabilities.

4 Liquidity is the total of cash and cash equivalents and the remaining availability on the Revolving Credit Facility.

5A customer is defined as an individual customer who has purchased via ao.com.

6Trustpilot scores sourced from their website, June 2024.

 

Cautionary statement                                                                                                                              

This announcement may contain certain forward-looking statements (including beliefs or opinions) with respect to the operations, performance and financial condition of the Group. These statements are made in good faith and are based on current expectations or beliefs, as well as assumptions about future events. By their nature, future events and circumstances can cause results and developments to differ materially from those anticipated. Except as is required by the Listing Rules, Disclosure Guidance and Transparency Rules and applicable laws, no undertaking is given to update the forward-looking statements contained in this document, whether as a result of new information, future events or otherwise. Nothing in this document should be construed as a profit forecast or an invitation to deal in the securities of the Company. This announcement has been prepared for the Group as a whole and therefore gives greater emphasis to those matters which are significant to AO World PLC and its subsidiary undertakings when viewed as a whole.

 

STRATEGIC REVIEW

Our strategic pivot has been well executed over the year driven by (1) the relentless focus on costs and reduction of waste, (2) driving operational excellence and leveraging the benefits of being vertically integrated and (3) our unwavering obsession with customer satisfaction.

Through our focus on retail fundamentals of price, availability and delivery execution, customer satisfaction scores remain outstanding and we are pleased to have maintained market leading customer NPS and Trustpilot scores. AO.com achieved the significant milestone of half a million Trustpilot reviews and a 4.8 overall rating, maintaining our position as the UK's most trusted electrical retailer. Brand awareness continues to improve but remains a significant opportunity.

We delivered an outstanding PBT performance of £34m, up over 180% YoY, with revenue in line with our expectations at £1.04bn, down c.9% YOY. We have seen a £30m improvement in net funds YOY and ended the year with net funds on a pre IFRS16 basis of c.£34m. We have also recently renewed our Revolving Credit Facility which will support our working capital cycles to April 2027. We are now turning our focus to profitable growth and further strengthening the business. We ended FY24 with AO.com returning to revenue growth in the final quarter, and we are investing in ways to ensure customers repeat purchase whilst also attracting new customers to experience the AO Way.

This strong performance was delivered despite a particularly challenging year for the mobile phone market, with soft consumer demand placing pressure on our volume commitments to networks and reducing profits from this market compared with our expectations. However, we have strengthened our mobile business during the year with the acquisition of intellectual property rights in and to the websites www.affordablemobiles.co.uk and www.buymobiles.net which give us additional sales channels, and we are working with the networks to agree more mutually beneficial terms which we expect to deliver returns in the years ahead.

We continue to invest in our systems starting with some of the IT transformation work that we paused over the last couple of years. We regard our internal culture as a fundamental driver of our success, and invest accordingly in order to nurture it. Key initiatives such as addressing pay challenges for our lower paid colleagues and improving the office environment have all been welcomed. These and other actions have resulted in an average employee NPS score of 17 for the year which is a marked improvement on last year and indicates that our culture is firmly back on track. We are working together cohesively and collaborating better than ever before, with renewed determination and a winning ambition.

During FY25, having embedded the changes from our pivot year, our focus will move back to profitable and cash generative revenue growth through disciplined investment at the right pace and at the right time.

We will continue to drive our structural advantage of having an extremely well invested, more efficient model with better unit economics, leveraging our scale and the high level of customer trust that we enjoy.

We expect the output of this to be that we will deliver double digit top line growth and improved profit margins in FY25.

OPERATIONAL AND FINANCIAL REVIEW

Operational highlights

 

The last 12 months demonstrates the positive impact of our strategic pivot to profit and cash and the continued drive for efficiencies from our vertically integrated model. Our focus is now turning to driving double digit top line growth.

 

UK Retail

 

Our UK retail business is one of the market leaders in MDA retailing, generating strong and sustainable cashflows. We serve customers through both B2B and B2C channels. Established over 20 years ago, we offer a comprehensive range of MDA products complemented by smaller domestic appliances, computing, AV, mobile phones, consumer electronics, gaming and smart home products.

 

Our UK website, ao.com, is the corner stone of our retail operations and often serves as a customer's first introduction to our exceptional customer service, extensive product range and competitive pricing. We are committed to enhancing the customer experience through improved product information, diverse payment options, flexible delivery and installation options, and recycling services. By continuously monitoring the market, we maintain competitive pricing.

 

This year, over 600,000 new customers experienced the AO Way, bringing the total historical customer base on ao.com to 12 million. Of the customers who shopped with us during FY24, over 54% were repeat. We continue to report market-leading customer satisfaction scores with a Trustpilot rating of 4.8/5, on over 500,000 reviews. This reflects our unwavering commitment to outstanding service and customer satisfaction, which has been fully maintained despite our pivot to profit and cash.

 

As we have re-based our profitability metrics, we are now focused on driving revenue growth and profitability in product categories in which we can leverage our whole ecosystem and deliver the right return. We have now annualised delivery charges on all deliveries in order to help mitigate increasing delivery costs. As we expected the actions we have taken have impacted our overall MDA market share which fell 0.7% to 15.1%, which is a level that gives us plenty of opportunity to return to growth.

 

In order to drive new customers to our website and ensure customers return, we must maintain and improve our brand awareness.  Advertising and marketing spend has continued to shift from acquisition spend, with its immediate transaction link, to brand investment - with its expected longer-term benefits. Our consistent great customer service coupled with our brand investment has delivered growth in two of our key metrics - Fame (i.e. spontaneous awareness) and Trust (i.e. "retailer I trust" and "retailer I would consider first") this year.

 

The significant overhead savings, as we simplified the business, were made in the previous financial year (FY23). Nonetheless, we continued to focus on operational efficiencies and saw some of the benefits of the annualisation of property rationalisation, especially in our logistics business. There has, however, been a lag in the increase of some cost, where inflationary pressures continue. We have seen this as we exit FY24 and enter FY25, with government policy on minimum wage driving high wage inflation in lower paid operation roles.

 

Our Financial Services business performed resiliently as our customers continue to recognise the value and peace of mind that our product protection plans offer. We have experienced a reduction in the cancellation rates of plans during the period, which positively impacted profitability this year. We have noted the FCA's consultation on legislation aiming to reduce fraud rates for consumer financial service products and will work with our long-term partner Domestic & General (AO Care) to accommodate any changes in our model, should a change in legislation require them. Towards the end of the period, we have worked particularly closely with our Customer Finance partner, NewDay, and have looked to deliver a range of options for our customers.

 

Mobile

AO Mobile (Mobile Phones Direct) has had a challenging year. The new contract mobile phone market has been challenging, with depressed consumer demand placing pressure on our volume commitments to networks, with the total new contract market down 14% YoY. With a suppressed market, competition for customers was intense, leading to increased investment in the acquisition of customers through affiliate channels and unsustainable discounts to win market share. The losses incurred prompted a strategic reassessment of our approach to the mobile market, as the then status quo was unsustainable.

 

As we entered 2024, with a revised approach to our model, we continue to focus on customer proposition with traditional network contract connections for our network partners, Three, Vodafone and O2. Our strategy is to be affordable, providing value for money offers, connecting through robust eligibility gateways, and appeal to a customer base in the market to find the best tariff for them, all whilst being profitable for AO.

 

Mobile continues to form an important part of the strategy for AO as we look to sell a full range of electricals to our customers. We have further strengthened our position in the market through the acquisition of intellectual property rights and the websites of affordablemobiles.co.uk and buymobiles.net (from A1 Comms Limited in administration) which give us two further sales channels, as well as increasing our share of the market. In line with our plan for growth, the acquisition of the brands and platforms will provide AO with expertise and synergies that will accelerate the ambition to continue to expand our mobile proposition.

 

Logistics

Our market-leading in-house logistics infrastructure enables the nationwide delivery of millions of products annually, seven days a week, serving both AO's retail business and numerous third-party clients. Our delivery network operates from our central hub in Crewe, and encompasses warehouses and distribution centres with a total of over 1.4 million square feet of space, supplemented by a network of 16 delivery depots across the UK.

 

As part of our strategic pivot to profit and cash generation, our logistics division has made significant strides in reducing costs and enhancing efficiencies within our delivery and warehousing operations throughout the year. Our operations are adaptable to the retail business's demands for driver resources, and can leverage our operational gearing through third-party logistics. Our expertise in complex two-person delivery, which is highly valued in our industry, allows us to achieve incremental profitability without detracting from our core business.

 

It is critically important that our people and our delivery partners are happy and feel valued in the work they do, given how central they are to the AO Way. In the second half of the year we increased driver rates and performance payments. This initiative has reduced driver turnover and has no doubt played a part in increasing customer satisfaction.

 

We continue to invest in our operation. Along with our fleet partners where we have invested to drive quality, we developed and launched our new long semi-trailers which give a 10% increase in capacity per vehicle and will enable us to use compressed natural gas, as a transition fuel, across the entire trunking fleet by 2030.

 

We have also outsourced the delivery of smaller products (specifically SDA) to a third-party carrier early in FY25. This change will see improved unit economics and enable us to expand the range of products available to customers.

 

Recycling

Our recycling plant in Telford is among the largest fridge recycling facilities in Europe, adhering to the highest UK and European standards. This ensures the safe and efficient capture of environmentally harmful gases and oils. We specialise in recycling refrigeration products, including large American style fridges, but also process all old fridges and other white goods ("WEEE" - waste electrical and electronic equipment). Our highly skilled repairs team refurbishes appliances that still have a useful life which are then sold with a warranty through our established base of trade customers.

 

This year we purchased our Recycling site in Halesfield, future proofing our ability to recycle and reaffirming our commitment to the environment and recycling. We reached a significant milestone by recycling or reusing our seven millionth appliance. We continue to promote recycling by making it easy and accessible to all our customers. Despite a YoY decline in MDA volumes in our retail business, our recycling plant processed c.5% more volume highlighting our commitment to processing and recycling MDA at scale and in a responsible way.

 

Over recent years, our recycling operations have been working to perfect the recycling of plastics into new electrical components to complete true circularity of recycling. In FY24 the throughput of plastic to our recycling plant grew by 10%, with continuous improvement in material quality. Our commitment to plastic recycling has been further strengthened in the year with the commitment to purchase an extruder, which will enhance our plastics refining capability. It will mean that we are able to turn the recycled plastic flakes into pellets which are then ready for moulding into new components, potentially opening new markets for us and reducing costs by eliminating the need for third party extrusion. Importantly, use of recycled pellets means virgin plastics do not have be used. The new plant is expected to arrive later in 2024 and become operational by the end of FY25.

We continue to work with several strategic partners to use AO plastic. During the year our recycled plastic was used to mould 1.5 million new fans along with various accessories and fittings. A newly formed partnership in the year saw our lower grade plastic material moulded into benches, tables and planters, demonstrating how we think strategically about matching our outputs to specific uses as well as maximise value recovery.

To expand the reuse of our plastic across Europe we must demonstrate the quality of our processes. During year we achieved RecyClass accreditation, demonstrating the consistent quality and traceability of our plastics. Our medium-term strategic objective continues to be 'Closing the Loop' partnerships with key manufacturers to supply recycled products to make electrical appliances.

We continue to collect third-party volumes using our own logistics network, providing efficient service from council amenity sites, whilst reducing the number of miles driven.

We have noted the potential for legislative changes, including extended producer responsibility and the possibility that retailers will have to take back old waste products for free when they deliver new ones. Although this will add complexity to our operation and comes at a cost, with our vertically integrated logistics and recycling businesses we are well placed to deal with such a requirement should it arise - and indeed it could provide further downstream opportunities.

 

Financial performance

 

We started the 2024 financial year continuing our actions to generate profit and cash. The financial year was impacted by consumer confidence as a result of the ongoing cost of living crisis as well as geopolitical events giving rise to uncertainty and volatility, negatively affecting both customer behaviour and our cost base. We maintained our strategy of delivering profitable growth which was cash generative. We delivered this strategy through the following key steps:

 

1. Improving gross margin

We continued to focus on optimising our gross margin by removing unprofitable sales and the annualisation of delivery charges which were introduced in the prior year to offset the growing costs of delivering for our logistics business. Pleasingly our customers accept that it is right to pay a fair price for fantastic service.

 

2. Optimisation of processes

A culture of continual improvement will deliver efficiency wins across our key operations including Logistics and Recycling. The vertically integrated nature of our business enables us to benefit from small changes in business units, generating financial gains to the P&L quickly, as well as capability wins for the business as we look to deliver profitable revenue growth.

 

3. Ongoing overhead control

The previous financial year saw us identify and implement operational efficiencies for a simplified operation which includes warehouse space, rationalising vehicles and reducing our office footprint as well as completing an organisational restructure. This year has seen us continue to right size our overheads and we continue to manage them closely during this period of significant inflationary pressure.

 

 

4. Conversion of profit to cash

As part of our pivot, converting profit to cash is a key component of our ability to deliver further growth. We have chosen to invest in assets that will drive the long-term profitability of the business, in the acquisition of the land and buildings at our recycling plant and the acquisition of intellectual property rights and to the websites of affordablemobiles.co.uk and buymobiles.net, to strengthen our position in the mobile market.

 

We renewed our £80m Revolving Credit Facility in April 2023 and subsequently extended the term in March 2024, with the facility now due to expire in April 2027.

 

We will continue to look to leverage our cost base and strengthen our balance sheet for profitable growth in FY25. AO remains a market leader in MDA in the UK with a 15.1% share of the total market, which provides us with a strong and resilient base from which to grow. Our strategy is to invest prudently in the business, seize the significant market opportunities that we see in front of us, and leverage our growing and loyal customer base.

 

The following commentary, unless stated otherwise, covers our UK business only.

Revenue

Table 1


 

 

 

 

Year ended

£m

31 March 2024

31 March 2023

%

Change

Product revenue

798.3

874.8

(8.7%)

Service revenue

63.1

56.2

12.2%

Commission revenue

128.1

156.4

(18.1%)

Third-party logistics revenue

27.6

27.6

0.1%

Recycling revenue

22.3

23.6

(5.6%)

 

1,039.3

1,138.5

(8.7%)









 

For the 12 months ended 31 March 2024, revenue decreased by 8.7% to £1,039.3m (2023: £1,138.5m).

Product revenue

Product revenue, comprising sales generated from ao.com, mobilephonesdirect.co.uk, marketplaces and third-party websites, decreased by 8.7%. This performance was in line with our plans and was the result of the impact of our strategic actions to improve profitability, removal of non-core channels and unprofitable sales, combined with the impact of the cost-of-living crisis on consumer spending on the overall electricals market, which was down 2.5% YoY. Our MDA revenue decreased YoY by 5.5%, with the total UK MDA market value falling 1.0%.

Service revenue

Services revenue, which includes membership income, fees for delivery, recycling, installation and related services, was impacted by the reduction in product revenue. However, this was offset by the annualisation of delivery charges (introduced in August 2022) and growth in membership uptake. The net result saw service revenue increase by 12.2%.

Commission revenue

Commission revenue, which includes commissions generated by network connections in our Mobile business and from AO Care product protection plans decreased by 18.1%.

 

Our mobile business saw a drop in mobile commission revenue YoY. This drop in revenue comes as a result of a fall in the number of connections and a significant reduction in commission per connection which was heavily impacted by a decline in the total new contract market which was 14% down YoY.

 

In AO Care, the number of plans sold in FY24 reduced from FY23 in line with the drop in product revenue and consequently commissions from the sale of product protection plans reduced against the prior year. This was partly offset by an increase in certain plan prices in the period in order to counter the increased costs incurred by Domestic & General in running the scheme. We have also benefited from reduced cancellation rates as customers recognise the value of these plans and the protection that it affords them during uncertain economic times. 

Third-party logistics revenue

Third-party logistics stayed flat YoY with revenue of £27.6m. Our expertise in complex two-person delivery is highly valued in our industry, and we undertake a number of deliveries and other services on behalf of third-party clients in the UK including Hisense and Simba. This revenue delivers incremental profitability. The business will continue to maximise this revenue opportunity to leverage our operational gearing, without it distracting from the core business.

Recycling revenue

Recycling revenues decreased 5.6% over the year, which again was a pleasing performance when taking into account the wider trading environment. Although MDA sales volumes were down, uptake of our recycling service by customers increased leading to increased processed volumes year on year. This increase in volumes was offset by a decrease in output prices for recycled materials due to market forces.

Gross margin

Table 2

Year ended

£m

31 March 2024

31 March 2023

 

%

Change

Gross profit

243.3

238.2

2.2%

Gross margin

23.4%

20.9%

+ 2.5 ppts

 

Gross profit, including product margins, services and delivery costs, increased by 2.2% to £243.3m (2023: £238.2m), against a sales decrease of 8.7%. Gross margin increased by 2.5ppts to 23.4%. This increase reflects the significant steps taken by the business to offset inflationary increases in operational costs through operational efficiencies, pricing actions and the focus on profitable sales.

 

Selling, General & Administrative Expenses ("SG&A")

Table 3

Year ended

£m

31 March 2024

 

31 March 2023

%

Change

Advertising and marketing

40.5


38.0

6.6%

% of revenue

3.9%

 

3.3%

 

Warehousing

52.2


59.8

(12.7%)

% of revenue

5.0%

 

5.2%

 

Other admin

115.0


124.1

(7.4%)

% of revenue

11.1%

 

10.9%

 

Adjustments

-

 

4.5

(100%)

% of revenue

-

 

0.4%

 

Administrative expenses

207.7

 

226.4

(8.3%)

% of revenue

20.0%


19.9%


 

SG&A costs decreased during the period to £207.7m (2023: £226.4m) and as a percentage of revenue stayed relatively flat at 20.0% (2023: 19.9%). Increased investment in advertising and marketing were offset by decreases in warehousing and other admin costs.

Advertising and marketing costs increased to £40.5m (2023: £38.0m) and increased as a percentage of revenue from 3.3% to 3.9%. We continue to focus on the efficiency of acquisition spend which resulted in a decrease in pound spend YoY. This decrease was offset by an investment in TV and brand spend as we look to continue to grow our spontaneous brand awareness and Trust scores which will help to deliver our targeted revenue growth.

Warehousing costs, which include the costs of running our central warehouses for both our customers and for our third-party customers as well as the outbase infrastructure and our recycling operation came under focus during the period. Savings were made through both third-party leasing and efficiency improvements at the sites themselves. This resulted in a reduction to warehousing costs in cash terms to £52.2m (2023: £59.8m) with warehousing as a percentage of sales decreasing year on year.

Other admin costs decreased to £115.0m (2023: £124.1m), with an increase from 10.9% to 11.1% as a percentage of revenues. This primarily reflects the continued actions that the business has taken as part of the pivot to profit to control overheads through detailed reviews of spend incurred and property rationalisation. Although inflationary pressures have impacted the business, mainly driven by wage inflation in people costs, the business has managed to control overhead even against the decline in revenue seen in the year.

Operating profit and Adjusted Profit Before Tax

As a result of the above actions and dynamics, our operating profit for the period was £36.2m (2023: £12.5m).

Alternative Performance Measures

The group tracks a number of alternative performance measures in managing its business. These are not defined or specified under the requirements of IFRS because they exclude amounts that are included in, or include amounts that are excluded from, the most directly comparable measure calculated and presented in accordance with IFRS or are calculated using financial measures that are not calculated in accordance with IFRS. The Group believes that these alternative performance measures, which are not considered to be a substitute for, or superior to, IFRS measures, provide stakeholders with additional helpful information on the performance of the business. These alternative performance measures are consistent with how the business performance is planned and reported within the internal management reporting to the Board. Some of these alternative performance measures are also used for the purpose of setting remuneration targets. These alternative performance measures should be viewed as supplemental to, but not as a substitute for, measures presented in the consolidated financial statements relating to the Group, which are prepared in accordance with IFRS. The Group believes that these alternative performance measures are useful indicators of its performance. Our pivot to profit along with feedback from shareholders has seen us move our focus away from EBITDA to headline profit measure of adjusted PBT.

 

Adjusted profit before tax

Adjusted profit before tax "PBT" is calculated by adding back or deducting Adjusting Items to Profit Before Tax. Adjusting Items are those items which the Group excludes in order to present a further measure of the Group's performance. Each of these items, costs or incomes, is considered to be significant in nature and/or quantum or are consistent with items treated as adjusting in prior periods.

Excluding these items from profit metrics provides readers with helpful additional information on the performance of the business across periods because it is consistent with how the business performance is planned by, and reported to, the Board and the Chief Operating Decision Maker.

The reconciliation of statutory Profit Before Tax to Adjusted PBT is as follows:

 

Table 4

Year ended

£m

31 March 2024

31 March 2023

%

Change

Profit before tax

34.3

7.6

355%

Adjusting items

-

4.5

(100%)

Adjusted PBT

34.3

12.0

186%

Adjusted PBT as % of Revenue

3.3%

1.1%

 

There were no adjusting items in the current year.

The Adjusting Items for the prior year arose following the Group's change of strategy to focus on the UK business, in which it started a simplification of its operations which included removing areas of the business that didn't fit the current priorities, including the trial with Tesco and housebuilder contracts; simplifying the organisational structure and associated contracts and exiting surplus properties. As a consequence, the Group recognised an expense of £4.5m relating to the restructuring which, due to its size and nature, was added back in arriving at Adjusted PBT.

Taxation

The tax charge for the year was £9.6m (2023: tax charge of £1.2m) resulting in an effective rate of tax for the year of 27.8%. The effective rate of tax is higher than the UK corporation tax rate for the period of 25% predominantly due to the Group's share-based payment charge for the year. The Group continue to offset UK tax losses brought forward against its taxable profits, which is reflected in the tax payments made in the UK.

Pillar Two legislation has been enacted in the UK to introduce the multinational top-up tax and domestic top-up tax to accounting periods beginning on or after 31 December 2023. The Group have performed an assessment of this legislation and do not expect a potential exposure to Pillar Two income taxes.

Our tax strategy can be found at ao-world.com/ responsibility/group-tax-strategy.

Retained loss and earnings/ (loss) per share

The calculations for earnings/ (loss) per share are shown in the table below

Table 5

12 months ended

£m

31 March 2024

31 March 2023

Profit/ (Loss)



Profit attributable to Owners of the Parent Company from Continuing operations

24.7

6.2

Loss attributable to Owners of the Parent Company from Discontinued operations

-

(8.8)


24.7

(2.6)

Number of shares

 


Weighted average shares in issue for the purposes of basic earnings/ (loss) per share

577,184,050

548,947,969


 


Potentially dilutive shares

21,058,825

15,509,762

Diluted weighted average number of shares

598,242,875

564,457,731


 


Earnings per share from continuing operations (pence per share)

 


Basic earnings per share

4.29

1.13

Diluted earnings per share

4.14

1.10


 


Earnings/ (loss) per share from continuing and discontinued operations (pence per share)

 


Basic earnings/ (loss) per share

4.29

(0.48)

Diluted earnings/ (loss) per share

4.14

(0.47)

 

Cash resources and cash flow

At 31 March 2024, the Group's available liquidity, being Cash and cash equivalents plus amounts undrawn on its Revolving Credit Facility, was £116.4m (2023: £88.9m). On 5 April 2023, the Group renewed its £80m Revolving Credit Facility and, following agreement with the lenders in March 2024, the maturity has now been extended by one year to April 2027. At 31 March 2024, the Group had £76.3m available on its facility. The amount utilised represents £3.7m of guarantees and letters of credit.

During the year, the Group generated a cash inflow of £21.0m (2023: £0.3m outflow) as set out in the table below:

 

As at

£m

31 March 2024

31 March 2023

 


UK

Germany

Total

UK

Germany

Total

Cashflow from operating activities

62.1

(0.5)

61.6

33.2

(8.8)

24.4

Cashflow from investing activities

(7.6)

-

(7.6)

(2.1)

9.8

7.7

Cashflow from financing activities

(32.9)

(0.1)

(33.0)

(23.7)

(8.6)

(32.3)

Cash movement in the year

21.6

(0.6)

21.0

7.4

(7.7)

(0.3)









 

Cashflow from UK operating activities £62.1m inflow (2023: £33.2m inflow) - principally as a result of the improved operating performance in the period and an improvement in working capital (cash outflow of £3.2m in FY24 versus outflow of £19.4m in FY23). The Group's movement in working capital outflow is set out in the table below:

As at

£m

31 March 2024

31 March 2023


UK

Germany

Total

UK

Germany

Total

Inventories

79.5

-

79.5

73.1

-

73.1

Trade and other receivables

205.1

-

205.1

230.9

0.2

231.1

Trade and other payables

(228.0)

(0.1)

(228.1)

(253.5)

(0.8)

(254.3)

Net working capital

56.6

(0.1)

56.5

50.5

(0.6)

49.9

 

Inventories increased slightly in the year principally within our Retail business as we invested in availability. Inventory days were 43 days at 31 March 2024 (31 March 2023: 40 days).

Trade and other receivables reduced by £26m to £205m. This was driven in the main by the impact of lower connection volumes in our Mobile business with cash received from past connections outweighing new income recognised. In addition, the exit from loss making B2B trade business was finalised in the year and the Group improved its collection of supplier marketing income.

Trade and other payables reduced by £26m to £228m. This again was largely impacted by Mobile with reduced connections impacting the purchases in the last quarter in addition to a reduction in upfront payments received from the networks. In the rest of the Group, VAT liabilities reduced based on the different phasing of purchases in Q4 of each year partly offset by the increase in deferred income in March 2024 as a result of Easter. Creditor days at 31 March 2024 were 55 (31 March 2023: 51) reflecting continued support from our supplier base.

Cashflow from UK investing activities £7.6m outflow (2023: £2.1m outflow) - Cash capital expenditure in the year of £5.9m principally related to the acquisition of the land and buildings at the Group's main recycling site and further investment in plant across both sites. Expenditure in FY25 is anticipated to be higher as the Group starts a refresh of its logistics fleet. In February 2024, the Group acquired certain assets of A1 Comms Limited (in administration) which primarily related to intellectual property and two websites. Cash consideration for the acquisition was £2.3m including fees.

Cashflow from UK financing activities £33.0m outflow (2023: £23.7m outflow) - principally related to lease repayments of £18.5m (2023: £17.6m, net cash outflow in borrowings of £7.9m (2023: £35m) and net interest paid of £6.9m (2023: £8.0m). The prior year movements were partly offset by proceeds from a share issue of £39m.

Cashflows in relation to the discontinued German operation were, as expected, immaterial and mainly related to the unwind of outstanding creditors from 31 March 2023.

As a result of the above movements, net funds and Total net debt were as follows:

 

 

2024

£m

2023

£m

Cash and cash equivalents at year end

40.1

19.1

Borrowings - Repayable within one year

(0.2)

(10.0)

Borrowings - Repayable after one year

(1.9)

-

Owned asset lease liabilities - Repayable within one year

(1.6)

(1.9)

Owned assets lease liabilities - Repayable after one year end

(2.0)

(3.6)

Net funds (excluding leases relating to right of use assets)

34.4

3.6

Right of use asset lease liabilities - Repayable within one year

(15.4)

(15.8)

Right of use asset lease liabilities - Repayable after one year

(49.8)

(63.9)

Net debt

(30.8)

(76.1)

 

Borrowings of £2.1m (2023: £10.0m) relate in the current year to a mortgage used to partly fund the acquisition of one of the Group's recycling sites. In the prior year, the £10m of borrowings related to short term funding drawn from the Group's Revolving Credit Facility which was repaid during FY24.

Lease liabilities decreased by £16.6m to £68.7m (2023: £85.3m) principally reflecting capital repayments of £18.5m offset partly by the early exit or reassessment of certain leases.

On 5 April 2023, the Group renewed its £80m Revolving Credit Facility and, following agreement with the lenders in March 2024, the maturity has now been extended by one year to April 2027. At 31 March 2024, the Group had £76.3m available on its facility. The amount utilised represents £3.7m of guarantees and letters of credit.   

 

CONDENSED CONSOLIDATED INCOME STATEMENT

For the year ended 31 March 2024


Note

2024

£m

2023

£m

Revenue

2,3

1,039.3

1,138.5

Cost of sales


(796.0)

(900.3)

Gross profit


243.3

238.2

Administrative expenses


(207.7)

(226.4)

Other operating income


0.6

0.7

Operating profit


36.2

12.5

Finance income

4

4.5

2.9

Finance costs

5

(6.4)

(7.8)

Profit before tax


34.3

7.6

Tax charge

6

(9.6)

(1.2)

Profit after tax for the period from continuing operations


24.7

6.4

Loss for the period from discontinued operations 

12

-

(8.8)

Profit/ (loss) after tax for the year


24.7

(2.4)





Profit/ (loss) for the year attributable to:




Owners of the Company


24.7

(2.6)

Non-controlling interests


-

0.2



24.7

(2.4)





Earnings per share from continuing operations (pence)




Basic earnings per share

7

4.29

1.13

Diluted earnings per share

7

4.14

1.10





Earnings/ (loss) per share from continuing and discontinued operations (pence)



Basic earnings/ (loss) per share

7

4.29

(0.48)

Diluted earnings/ (loss) per share

7

4.14

(0.47)

 

CONDENSED CONSOLIDATED STATEMENT OF COMPREHENSIVE INCOME

For the year ended 31 March 2024

 

 


2024

£m

2023

£m

Profit/ (loss) for the year

24.7

(2.4)




Items that may subsequently be recycled to income statement



Exchange differences on translation of foreign operations

-

(6.4)

Total comprehensive profit/ (loss) for the year

24.7

(8.8)




Total comprehensive profit/ (loss) for the year attributable to:



Owners of the Company

24.7

(9.0)

Non-controlling interests

-

0.2


24.7

(8.8)




Total comprehensive profit/ (loss) attributable to owners of the company arising from:


Continuing operations

24.7

6.2

Discontinued operations

-

(15.2)


24.7

(9.0)

 

CONDENSED CONSOLIDATED STATEMENT OF FINANCIAL POSITION

As at 31 March 24

 


Note

2024

£m

2023

£m

Non-current assets




Goodwill

8

28.2

28.2

Other intangible assets


9.6

9.6

Property, plant and equipment


20.1

20.9

Right of use assets


56.2

69.4

Trade and other receivables

9

90.0

93.3

Deferred tax


2.9

8.3



207.1

229.7

Current assets




Inventories


79.5

73.1

Trade and other receivables

9

115.1

137.8

Corporation tax receivable


-

0.6

Cash and cash equivalents


40.1

19.1



234.7

230.6

Total assets


441.8

460.3

Current liabilities




Trade and other payables

10

(225.6)

(249.5)

Borrowings

11

(0.2)

(10.0)

Lease liabilities

11

(16.9)

(17.8)

Corporation tax payable


(0.6)

-

Provisions


(0.6)

(1.2)



(243.9)

(278.5)

Net current liabilities


(9.1)

(47.9)

Non-current liabilities




Trade and other payables

10

(2.5)

(4.8)

Borrowings

11

(1.9)

-

Lease liabilities

11

(51.9)

(67.5)

Provisions


(3.9)

(3.8)



(60.1)

(76.1)

Total liabilities


(304.0)

(354.6)

Net assets


137.8

105.7

 

Equity attributable to owners of the parent




Share capital


1.4

1.4

Share premium account


108.5

108.2

Other reserves


64.4

59.4

Retained losses


(36.5)

(63.3)

Total equity


137.8

105.7

CONDENSED CONSOLIDATED STATEMENT OF CHANGES IN EQUITY

As at 31 March 2024

 

 





Other reserves






Share

capital

£m

Investment

in own

shares

£m

Share

premium

account

£m

Merger

reserve

£m

Capital

redemption

reserve

£m

Share-based

payments

reserve

£m

Translation

reserve

£m

Other

reserve

£m

Retained

losses

£m

Total

£m

Non- controlling

interest

£m

Total

£m

Balance at 31 March 2022

1.2

-

104.4

22.2

0.5

11.8

(3.0)

(3.0)

(60.7)

73.4

(1.0)

72.4

(Loss)/ Profit for the period

-

-

-

-

-

-

-

-

(2.6)

(2.6)

0.2

(2.4)

Share-based payment charge (net of tax)

-

-

-

-

-

5.5

-

-

-

5.5

-

5.5

Issue of shares

(net of expenses)

0.2

-

3.8

37.0

-

-

-

-

(2.0)

39.1

-

39.1

Foreign currency loss arising on consolidation

-

-

-

-

-

-

(6.4)

-

-

(6.4)

-

(6.4)

Acquisition of minority interest

-

-

-

-

-

-

-

(3.3)

-

(3.3)

0.8

(2.5)

Movement between reserves

-

-

-

-

-

(1.9)

-

-

1.9

-

-

-

Balance at 31 March 2023

1.4

-

108.2

59.2

0.5

15.5

(9.4)

(6.3)

(63.3)

105.7

-

105.7

Profit for the period

-

-

-

-

-

-

-

-

24.7

24.7

-

24.7

Share-based payment charge (net of tax)

-

-

-

-

-

7.1

-

-

-

7.1

-

7.1

Issue of shares

-

-

0.3

-

-

-

-

-

-

0.3

-

0.3

Movement between reserves

-

-

-

-

-

(2.2)

-

-

2.2

-

-

-

Balance at 31 March 2024

1.4

-

108.5

59.2

0.5

20.4

(9.4)

(6.3)

(36.5)

137.8

-

137.8

















CONDENSED CONSOLIDATED STATEMENT OF CASH FLOWS

For the year ended 31 March 2024

 

 



2024

£m

2023

£m

Cash flows from operating activities




Profit for the year in continuing operations


24.7

6.4

Net cash used in operating activities in discontinued operations


(0.5)

(8.8)

Adjustments for:




 Depreciation and amortisation


24.3

29.0

 (Profit)/ Loss on disposal of property, plant and equipment


(0.1)

0.9

 Finance income


(4.5)

(2.9)

 Finance costs


6.4

7.8

 Taxation charge


9.6

1.2

 Share-based payment charge


6.7

5.3

 (Decrease)/ Increase in provisions


(0.6)

2.7

Operating cash flows before movement in working capital


66.0

41.6

 (Increase)/ decrease in inventories


(6.4)

9.0

 Decrease in trade and other receivables


28.8

14.7

 Decrease in trade and other payables


(25.6)

(43.0)

Total movement in working capital


(3.2)

(19.4)

 Taxation (paid) / refunded


(1.2)

2.2

Cash generated from operating activities


61.6

24.4

Cash flows from investing activities




    Interest received


0.7

-

 Proceeds from sale of property, plant and equipment


-

0.1

 Acquisition costs relating to right of use assets


(0.1)

-

 Acquisition of property, plant and equipment


(5.8)

(2.1)

   Acquisition of intangible assets


(2.4)

(0.1)

   Net cash used in investing activities by discontinued operations


-

9.8

Cash (used in) / generated from investing activities


(7.6)

7.7

Cash flows from financing activities




 Proceeds from issue of ordinary share capital


0.3

41.1

 Share issue costs


-

(2.0)

 Acquisition of non-controlling interests


-

(2.5)

    Proceeds from new borrowings


2.2

-

    Net repayment of borrowings


(10.1)

(35.0)

 Interest paid on borrowings


(3.1)

(3.5)

 Interest paid on lease liabilities


(3.8)

(4.2)

 Repayment of lease liabilities


(18.4)

(17.7)

 Net cash used in financing activities by discontinued operations


(0.1)

(8.6)

Net cash used in financing activities


(33.0)

(32.3)

Net increase/ (decrease) in cash


21.0

(0.3)

Exchange loss on cash and cash equivalents


-

(0.1)

Cash and cash equivalents at beginning of year


19.1

19.5

Cash and cash equivalents at end of year


40.1

19.1

 

 

NOTES TO THE FINANCIAL INFORMATION

1.   Basis of preparation

This financial information has been prepared and approved by the Directors in accordance with UK adopted International Accounting Standards ("UK adopted IFRS").

Whilst the financial information included in this preliminary announcement has been prepared in accordance with the recognition and measurement criteria of International Financial Reporting Standards (IFRSs), this announcement does not itself contain sufficient information to comply with IFRSs.

The financial information set out above does not constitute the Company's statutory accounts for the years ended 31 March 2024 or 2023 but is derived from those accounts. Statutory accounts for 2023 have been delivered to the Registrar of Companies and those for 2024 will be delivered following the Company's Annual General Meeting. The auditor has reported on those accounts; the report was unqualified, did not draw attention to any matters by way of emphasis and did not contain statements under section 498(2) or (3) Companies Act 2006.

Certain financial data have been rounded. As a result of this rounding, the totals of data presented in this document may vary slightly from the actual arithmetic totals of such data.

Discontinued Operations

Following the closure of the German operations in the previous year, the German operations are treated as a discontinued activity under IFRS5 and the results and cashflows are therefore shown separately on the face of each of the primary statements.  Further details are included in note 12.

Adoption of new and revised standards

The accounting policies set out in Note 3 of the Group financial statements have been applied in preparing this financial information.

New accounting standards in issue but not yet effective

New standards and interpretations that are in issue but not yet effective are listed below:

·     Amendments to IAS 1, Non-current liabilities with Covenants and Classification of Liabilities as Current or Non-current (effective date 1 January 2024).

·     Amendments to IFRS 16, Lease Liability in a Sale and Leaseback (effective date 1 January 2024).

·    Amendments to IAS 7 and IFRS7, Supplier Finance Arrangements (effective date 1 January 2024).

·     Amendments to IAS 21, Lack of Exchangeability (effective date 1 January 2025- not yet adopted by the UK Endorsement Board).

·   IFRS 18 Presentation and Disclosures in Financial Statements (effective date 1 January 2027- not yet adopted by the UK Endorsement Board).

The Group continues to monitor the potential impact of other new standards and interpretations which may be endorsed and require adoption by the Group in future reporting periods. The Group does not consider that any other standards, amendments or interpretations issued by the IASB, but not yet applicable, will have a significant impact on the financial statements.

 

Going concern

Notwithstanding net current liabilities of £9.1m as at 31 March 2024, the financial statements have been prepared on a going concern basis which the Directors consider to be appropriate for the following reasons:

The Group meets its day-to-day working capital requirements from its cash balances and the availability of its £80m Revolving Credit Facility (which, following agreement with the lenders in March 2024,  maturity has now been extended by one year to April 2027).

The Directors have prepared base and sensitised cash flow forecasts for the Group for a period of 12 months from the expected approval of the financial statements ("the going concern period") which indicate that the Group will remain compliant with its covenants and will have sufficient funds through its existing cash balances and availability of funds from its Revolving Credit Facility to meet its liabilities as they fall due for that period. The forecasts take account of current trading, management's view on future performance and their assessment of the impact of market uncertainty and volatility.

In assessing the going concern basis, the Directors have taken into account severe but plausible downsides to sensitise its base case and have also run these in combination. These primarily include:

•  Restricting growth in FY25 and in the subsequent periods to account for how the overall electrical online market could be impacted by the continuing macro-economic factors such as inflation, consumer confidence, interest rate increases;

•   Changes in margin including the impact of any changes in the Group's policy with regard to charging;

• The impact of a change in product protection plan cancellations as a result of a macroeconomic event e.g., continued interest rate increases, utilising data seen where other events have happened (e.g., Covid outbreak, initial cost of living crisis); and

•   Changes in other revenue including the impact of a reduction in logistics third-party income.

Under these severe but plausible downside scenarios the Group continues to demonstrate headroom on its banking facilities and remains compliant with its quarterly covenants which are  interest cover (Adjusted EBITDA being at least 4x net finance costs) and leverage (Net debt to be no more than 2.5x EBITDA). The likelihood of a breach of covenants is considered remote and hence headroom against its covenants has not been disclosed.

In addition, the Directors have considered mitigating actions including limiting discretionary spend and managing working capital should there be any pressure on headroom. These would provide additional headroom but have not been built into the going concern forecast. Consequently, the Directors are confident that the Group and Company will have sufficient funds to continue to meet its liabilities as they fall due for at least 12 months from the date of approval of the financial statements and therefore have prepared the financial statements on a going concern basis.

 

Critical accounting judgements and key sources of estimation uncertainty

In the application of the Group's accounting policies, which are set out in Note 3 of the Group financial statements, the Directors are required to make judgements, estimates and assumptions about the carrying amounts of assets and liabilities that are not readily apparent from other sources. The estimates and associated assumptions are based on historical experience and other factors that are considered to be relevant and are reviewed on an ongoing basis.

Actual results could differ from these estimates and any subsequent changes are accounted for with an effect on income at the time such updated information becomes available.

Accounting standards require the Directors to disclose those areas of critical accounting judgement and key sources of estimation uncertainty that carry a significant risk of causing material adjustment to the carrying value of assets and liabilities within the next 12 months.  

As a result of macro-economic factors in recent years, the Directors consider that impairment of intangibles and goodwill and revenue recognition in respect of commission for product protection plans and network connections include significant areas of accounting estimation.

With regard to revenue recognition in respect of commission for product protection plans and network connections, the Directors have applied the variable consideration guidance in IFRS 15 and as a result of revenue restrictions do not believe there is a significant risk of a material downward adjustment. Revenue has been restricted to ensure that it is only recognised when it is highly probable and therefore subsequently, there could be a material reversal of restrictions.

The information below sets out the estimates and judgements used in these areas.

Revenue recognition and recoverability of income from product protection plans

 

Revenue recognised in respect of commissions receivable over the lifetime of the plan for the sale of product protection plans is recognised in line with the principles of IFRS 15, when the Group obtains the right to consideration as a result of performance of its contractual obligations (acting as an agent for a third party).

Revenue in any one year therefore represents an estimate of the commission due on the plans sold, which management estimate reliably based upon a number of key inputs, including:

•          the contractual agreed margins;

•          the number of live plans;

•          the discount rate;

•          the estimated length of the plan;

•          the estimate of profit share relating to the scheme;

•          the estimated rate of attrition based on historic data; and

•          the estimated overall performance of the scheme.

Commission receivable also depends for certain transactions on customer behaviour after the point of sale. Assumptions are therefore required, particularly in relation to levels of customer attrition within the contract period, expected levels of customer spend, and customer behaviour beyond the initial contract period. Such assumptions are based on extensive historical evidence, and adjustment to the amount of revenue recognised is made for the risk of potential changes in customer behaviour, but they are nonetheless inherently uncertain.

Reliance on historical data assumes that current and future experience will follow past trends. The Directors believe that the quantity and quality of historical data available provides an appropriate proxy for current and future trends. Any information about future market trends, or economic conditions that we believe suggests historical experience would need to be adjusted, is taken into account when finalising our assumptions each year. Our experience over the last decade, which has been a turbulent period for the UK economy as a whole, is that variations in economic conditions have not had a material impact on consumer behaviour and, therefore, no adjustment to commissions is made for future market trends and economic conditions.

In assessing how consistent our observations have been, we compare cash received in a period versus the forecast expectation for that period as we believe this is the most appropriate check on revenue recognised. Small variations in this measure support the assumptions made.

For plans sold prior to 1 December 2016, the commission rates receivable are based on pre-determined rates. For plans sold after that date, base-assumed commissions will continue to be earned on pre-determined rates but overall commissions now include a variable element based on the future overall performance of the scheme.

Changes in estimates recognised as an increase or decrease to revenue may be made, where for example, more reliable information is available, and any such changes are required to be recognised in the income statement. During the year, management have refined estimations in relation to the valuation of plans which has resulted in £2.8m of previously recognised revenue which has now been reversed in the year ended 31 March 2024.

 

The commission receivable balance as at 31 March 2024 was £96.5m (2023: £93.1m). The rate used to discount the revenue for the FY24 cohort is 5.85% (2023: 5.45%). The weighted average of discount rates used in the years prior to FY24 was 4.34% (2023: 3.91%).

 

Revenue recognition and recoverability of income in relation to network commissions

 

Revenue in respect of commissions receivable from the Mobile Network Operators ("MNOs") for the brokerage of network contracts is recognised in line with the principles of IFRS 15, when the Group obtains the right to consideration as a result of performance of its contractual obligations (acting as an agent for a third party).

Revenue in any one year therefore represents an estimate of the commission due on the contracts sold, which management estimates reliably based upon a number of key inputs, including:

•          The contractually agreed revenue share percentage - the percentage of the consumer's spend (to MNOs) to which the Group is entitled;

•        The discount rate using external market data (including risk free rate and counter party credit risk) 4.49% (2023: 2.86%);

•        The length of contract entered into by the consumer (12 - 24 months) and the resulting estimated consumer average tenure which takes account of both the default rate during the contract period and the expectations that some customers will continue beyond the initial contract period and generate out of contract ("OOC") revenue (c7%).

The commission receivable on mobile phone connections can therefore depend on customer behaviour after the point of sale. The revenue recognised and associated receivable in the month of connection is estimated based on all future cash flows that will be received from the MNO and these are discounted based on the timing of receipt. This also takes into account the potential clawback of commission by the MNOs and any additional churn expected as a result of recent price increases announced and applied by the MNOs, for which a restriction to revenue is made based on historical experience.

The Directors consider that the quality and quantity of the data available from the MNOs is appropriate for making these estimates and, as the contracts are primarily for 24 months, the period over which the amounts are estimated is relatively short. As with commissions recognised on the sale of product protection plans, the Directors compare the cash received to the initial amount recognised in assessing the appropriateness of the assumptions used.

Changes in estimates recognised as an increase or decrease to revenue may be made where, for example, more reliable information is available, and any such changes are required to be recognised in the income statement. During the year, management have refined the estimations in relation to the valuation of connections which has resulted in a £3.0m of previously constrained revenue which has now been recognised in the year ended 31 March 2024.

In line with the requirements of IFRS 15, the Group only recognises revenue to the extent that it's highly probable that a significant reversal in the amount of cumulative revenue will not occur when the uncertainty associated with its variable consideration is subsequently resolved. This 'constraint' results in potential revenue of £3.2m being restricted at 31 March 2024 (31 March 2023: £8.7m).

Whilst there is estimation uncertainty in valuing the contract asset, reasonably possible changes in assumptions are not expected to result in material changes to the valuation of the asset in the next financial year.

The commission receivable balance as at 31 March 2024 was £63.1m (2023: £81.3m). The rate used to discount the current year revenue is 4.49% (2023: 2.83%).

 

Impairment of intangible assets and goodwill

 

As part of the acquisition of Mobile Phones Direct Limited in 2018, the Group recognised amounts totalling £16.3m in relation to the valuation of the intangible assets and £14.7m in relation to residual goodwill. At 31 March 2024 these amounted to £21.8m.

In February 2024, the Group acquired further intangibles assets mainly related to the websites and domains of affordablemobiles.co.uk and buymobiles.net (together referred to as "Affordable Mobiles") totalling £2.3m which at 31 March 2024 amounted to £2.2m (see note 8 for consideration of Cash Generating Units)

Intangible assets are reviewed for impairment if events or changes in circumstances indicate that the carrying amount may not be recoverable. Goodwill is reviewed for impairment on an annual basis. When a review for impairment is conducted, the recoverable amount is determined based on the higher of value in use and fair value less costs to sell. The value in use method requires the Group to determine appropriate assumptions (which are sources of estimation uncertainty) in relation to the cash flow projections over the three-year strategic plan period and the long-term growth rate to be applied beyond this three-year period.

Whilst at 31 March 2024 the Directors have concluded that the carrying value of the intangibles and goodwill is appropriate, significant changes in any of these assumptions, which could be driven by the end customer behaviour with the Mobile Network Operators, could give rise to an impairment in the carrying value which is outlined in note 8.

 

2.   Revenue

The table below shows the Group's revenue by major business area. Revenue recognition for each area is outlined in Note 3 of the Group financial statements.

 

Major product/services lines

2023

£m

2023

£m

Product revenue

798.3

874.8

Service revenue

63.1

56.2

Commission revenue

128.1

156.4

Third-party logistics revenue

27.6

27.6

Recycling revenue

22.3

23.6


1,039.3

1,138.5

 

3.   Segmental analysis

Operating segments are determined by the internal reporting regularly provided to the Group's Chief Operating Decision Maker. The Chief Operating Decision Maker, who is responsible for allocating resources and assessing performance of the operating segments, has been identified as the Executive Directors.

In the periods prior to FY23, the Group had two reportable segments; online retailing of domestic appliances and ancillary services to customers in the UK, and online retailing of domestic appliances and ancillary services to customers in Germany. Following the decision in June 2022 to close the German operations (which are now treated as discontinued (see note 8)), the UK operation is now the only reportable segment.

4.   Finance income

 

 

2024

£m

2023

£m

Bank interest

0.7

-

Unwind of discounting on non-current contract assets

3.8

2.9

 

4.5

2.9

5.   Finance costs

 

2024

£m

2023

£m

Interest on lease liabilities

3.8

4.2

Interest on bank loans

0.9

2.3

Other finance costs

1.7

1.2

 

6.4

7.8

 

6.   Taxation


 

2024

£m

 

2023

£m

Corporation tax

 


Current year

3.7

0.3

Adjustments in respect of prior years

0.1

0.2


3.8

0.5

Deferred tax



Current year

6.0

0.1

Adjustments in respect of prior years

(0.2)

0.6

 

5.8

0.7

 

 


Total tax charge

9.6

1.2

 

The expected corporation tax charge for the year is calculated at the UK corporation tax rate of 25% (2023: 19%) on the profit before tax for the year.

The charge for the year can be reconciled to the profit in the statement of comprehensive income as follows:


2024

£m

2023

£m

Profit/ (loss) before tax on continuing operations

34.3

7.6




Tax at the UK corporation tax rate of 19% (2022: 19%)

8.6

1.5

Ineligible expenses

0.5

0.2

Impact of difference in current and deferred tax rates

-

(0.7)

Income not taxable

(0.1)

-

Group relief claimed from discontinued operations

-

(1.6)

Share-based payments

0.6

1.0

R&D tax credit

0.1

-

Prior period adjustments

(0.1)

0.8

Tax charge for the year

9.6

1.2

 

Pillar Two legislation has been enacted in the UK to introduce the multinational top-up tax and domestic top-up tax to accounting periods beginning on or after 31 December 2023. The legislation will be effective for the Group's financial year beginning 1 April 2024. The Group has performed an assessment of the Group's potential exposure to Pillar Two income taxes.

Based on the assessment performed on the latest financial information for the year ended 31 March 2024, and forecast information for periods to 31 March 2027, the Pillar Two effective tax rates in all jurisdictions in which the Group operates are expected to be above 15%. Therefore, the Group does not expect a potential exposure to Pillar Two top-up taxes.

 

7.   Earnings/ (loss) per share

The calculation of the basic and diluted (loss)/ earnings per share is based on the following data:

 


2024

£m

2023

£m

Profit/ (loss) attributable to Owners of the Parent Company from continuing operations

24.7

6.2

Loss attributable to Owners of the Parent Company from discontinued operations

-

(8.8)


24.7

(2.6)




Number of shares



Weighted average shares in issue for the purposes of basic earnings/ (loss) per share

577,184,050

548,947,969

Potentially dilutive shares

21,058,825

15,509,762

Weighted average number of diluted ordinary shares

598,242,875

564,457,731




Earnings per share from continuing operations (pence per share)



Basic earnings per share

4.29

1.13

Diluted earnings per share

4.14

1.10

 

Earnings/ (loss) per share from continuing and discontinued operations (pence per share)


Basic earnings/ (loss) per share

4.29

(0.48)

Diluted earnings/ (loss) per share

4.14

(0.47)

 

8.   Goodwill


£m

Carrying value at 31 March 2023 and 31 March 2024

28.2

 

Goodwill relates to purchase of Expert Logistics Limited, the purchase by DRL Holdings Limited (now AO World PLC) of DRL Limited (now AO Retail Limited), the acquisition of AO Recycling Limited (formerly The Recycling Group Limited) and the acquisition of Mobile Phones Direct Limited (now AO Mobile Limited) by AO Limited.

 

Impairment of goodwill

 

UK CGU - £13.5m

At 31 March 2024, goodwill acquired through UK business combinations (excluding Mobile Phones Direct Limited) was allocated to the UK (excluding Mobile) cash-generating unit ("CGU").

This represents the lowest level within the Group at which goodwill is monitored for internal management purposes.

The Group performed its annual impairment test as at 31 March 2024. The recoverable amount of the CGU has been determined based on the value in use calculations. The Group prepares cash flow forecasts derived from the most recent financial budget and financial plan for three years. The final year cash flow is used to calculate a terminal value and is based on an estimated growth rate of 1%. This rate does not exceed the average long term growth rate for the market.

Management estimates discount rates using pre-tax rates that reflect current market assessments of the time value of money and the risks specific to this CGU. In arriving at the appropriate discount rate to use, we adjust the CGU's post-tax weighted average cost of capital to reflect the impact of risks and tax effects specific to the cash flows. The weighted average pre-tax discount rate we used was approximately 11.9% (2023: 13.1%).

The key assumptions, which take account of historic trends, upon which management has based their cash flow projections are sales growth rates, selling prices and product margin.

Management do not believe that any reasonable possible sensitivity would result in any impairment to this goodwill.

 

Mobile Phones Direct Limited - £14.7m

At 31 March 2024, the goodwill allocated to the Mobile cash generating unit ("CGU") was £14.7m (2023: £14.7m). In addition to goodwill, at 31 March 2024 other intangibles assets relating to this CGU were £9.3m (2023: £7.8m.)

Included in the intangible assets noted above are the websites and domains of affordablemobiles.co.uk and buymobiles.net and other intangible assets (together referred to as "Affordable Mobiles") which the Group acquired in the year. Management believed this acquisition was an appropriate event to reassess the Mobile CGU. After considering a number of factors such as; whether cash inflows are independently generated, the transactions flow of the new websites, the monitoring of operations and overall management responsibilities, management have concluded that Affordable Mobiles should be included in the Mobile CGU  and as such, at 31 March 2024 the assessment of the carrying value of the Mobile CGU includes the assets acquired during the year.

During the period, the Group has seen a significant reduction in demand for new connections, partly driven by the exceptional inflationary increases applied by the networks. With the results of the mobile business partly reliant on volume related targets, competition in the mobile market for a smaller number of connections has had a material adverse effect on the results compared to management's expectations. Consequently, management have assessed the recoverable amount of the CGU using a value in use model. This has been based on management's Board approved, risk adjusted, forecast cashflows for the business up to FY29 with the final year being the basis for a perpetuity calculation using a long term growth rate of 2%.

Following the acquisition of affordablemobiles.co.uk and buymobiles.net, as well as the rebase of the business strategy to focus on profitable connections rather than volumes (as set out in the Chief Financial Officer's Review on page 33), the key assumptions for the first year of the forecast (year ending 31 March 2025) are considered to be:

·      Revenue growth of 35%;

·      Gross margin increase of 10 percentage points; and

·      The normalisation of working capital during FY25 resulting in a cash inflow of £7.1m

Key assumptions applied within the remaining forecast period (FY26-29) are:

·      Revenue growth of 2% on FY25 assumed levels; and

·   Cost inflation and cost saving of between +3% and -3% based on expectations for inflation, management's estimate of product price changes based on industry knowledge and reductions in brand spend.

A pre-tax discount rate of 12.4% has been applied to the cash flows based on the capital structure of an equivalent business and reflecting market risk and volatility due to current macro- economic uncertainty.

The total recoverable amount of the CGU is greater than it's carrying value by £1.3m in managements base case and therefore no impairment is required. However, given the minimal amount of headroom at 31 March 2024, reasonably plausible changes in assumptions could lead to a material impairment in the future as demonstrated below:

 

 

Key assumption

Sensitivity applied

Headroom/(impairment)

Revenue growth

Revenue growth in FY25 restricted by 50%, no growth beyond FY25

(£7.6m)

Working capital

Initiatives to unwind working capital in FY25 do not materialise

(£5.2m)

Gross margin in year 1

Gross margin reduces/ increases by 1 percentage point

(£14.4m)/ £16.9m

Cost inflation/ savings beyond year 1

Increase of 5% in total costs and reduction of 5% in savings.

(£4.3m)

Pre-tax discount rate

Increase/Decrease of 1%

(£5.2m)/ £6.6m

 

9.   Trade and other receivables

 

2024

£m

2023

£m

Trade receivables

17.7

21.6

Contract assets

159.6

174.4

Prepayments and accrued income

27.9

34.9

Other receivables

-

0.2

 

205.1

231.1

The trade and other receivables are classified as:

 

2024

£m

2023

£m

Non-current assets

90.0

93.3

Current assets

115.1

137.8

 

205.1

231.1

 

All of the amounts classified as non-current assets relate to contract assets.

 

Contract assets

 

Contract assets represent the expected future commissions receivable in respect of product protection plans and mobile phone connections. The Group recognises revenue in relation to these plans and connections when it obtains the right to consideration as a result of performance of its contractual obligations (acting as an agent for a third party). Revenue in any one year therefore represents the estimate of the commission due on the plans sold or connections made.

The reconciliation of opening and closing balances for contract assets is shown below:


2024

£m

2023

£m

Balance brought forward

174.4

174.1

Revenue recognised

120.8

148.7

Cash received

(139.6)

(154.0)

Revisions to estimates

0.2

2.7

Unwind of discounting

3.8

2.9

Balance carried forward

159.6

174.4

 

Included in the contract asset above in relation to product protection plans at 31 March 2023, was an amount of £(2.8)m in relation to variable consideration recognised as revenue up to that date which has reversed in the year ended 31 March 2024. This arose as a result of the cost of claims being higher than forecast, principally as a result of continued high inflation and is included in the "Revisions to estimates" above. Also included is previously constrained revenue of £3.0m in relation to network commissions (out of contract revenue) which has now been recognised in the year ended 31 March 2024.

 

The Group still recognises that there is inherent risk in the amount of revenue recognised as it is dependent on future customer behaviour which is outside of the Group's control. Customer contracts with the MNOs are ordinarily for a duration of 24 months. Management assess each half year, the expected tenure of the live contracts based primarily on cancellations and cash collection. As a consequence, in line with the requirements of IFRS 15, the Group only recognises revenue to the extent that it's highly probable that a significant reversal in the amount of cumulative revenue will not occur when the uncertainty associated with its variable consideration is subsequently resolved. This 'constraint' results in potential revenue of £3.2m being restricted at 31 March 2024 (31 March 2023: £8.7m).

Product protection plans

Under our arrangement with Domestic & General ("D&G"), the Group receives commission in relation to its role as agent for introducing its customers to D&G and recognises revenue at the point of sale as it has no future obligations following this introduction. It also receives a share of the overall profitability of the scheme. A discounted cash flow methodology is used to measure the estimated value of the revenue and contract assets in the month of sale of the relevant plan, by estimating all future cash flows that will be received from D&G and discounting these based on the expected timing of receipt. Subsequently, the contract asset is measured at the present value of the estimated future cash flows. The key inputs into the model which forms the base case for management's considerations are:

·     the contractually agreed margins, which differ for each individual product covered by the plan as is included in the agreement with D&G;

·      the number of live plans based on information provided by D&G;

·    the discount rate for plans sold in the year using external market data - 5.85% (2023: 5.45%);

·    the estimate of profit share relating to the scheme as a whole based on information provided by D&G;

·      historic rate of customer attrition that uses actual cancellation data for each month for the previous 6 years to form an estimate of the cancellation rates to use by month going forward (range of 0% to 9.0% weighted average cancellation by month); and

·     the estimated length of the plan based on historical data plus external assessments of the potential life of products (5 to 16 years).

 

The last two inputs are estimated based on extensive historical evidence obtained from our own records and from D&G. The Group has accumulated historical empirical data over the last 15 years from c.3.4m plans that have been sold. Of these, c.1.09m are live. Applying all the information above, management calculates their initial estimate of commission receivable. Consideration is then given to other factors outside of the historical data noted above that could impact the valuation. This primarily considers the reliance on historical data as this assumes that current and future experience will follow past trends. There is, therefore, a risk that changes in consumer behaviour could reduce or increase the total cash flows ultimately realised over the forecast period. Management makes a regular assessment of the data and assumptions with a detailed review at half year and full year to ensure this continues to reflect the best estimate of expected future trends. As set out in Note 1, the Directors do not believe there is a significant risk of a downward material adjustment to the revenue recognised in relation to these plans over the next 12 months. The sensitivity analysis below is disclosed as we believe it provides useful insight to the users of the financial statements into the factors taken into account when calculating the revenue to be recognised.

The table shows the sensitivity of the carrying value of the commission receivables and revenue to a reasonably possible change in inputs to the discounted cash flow model over the next 12 months.

 

 

Sensitivity

Impact on contract asset and revenue

£m

Cancellations (increase) or decrease by 2%

(1.5)/ 1.5

Profit share entitlement (increase) or decrease in claims cost by 10%

(1.9)/ 2.3

Backstop (reduce)/ increase by 12months

(2.4)/ 1.9

 

 

 

Cancellations

The number of cancellations and therefore the cancellation rate can fluctuate based on a number of factors. These include macroeconomic changes such as unemployment and cost of living. The impact of reasonable potential changes is shown in the sensitivities above.

 

 

Profit share

The profit share attaching to the overall scheme is dependent on factors such as the price of the plan, the cost and incidence of claims and the administration of the scheme itself. Given changes in macro-economic conditions, there is an increased risk that claims cost could increase. The above sensitivity considers what any reasonable change in claims cost could mean to the overall profit share.

 

Backstop

Management apply an acceleration of cancellations beyond the anticipated life of certain products upto a backstop which is currently based on the oldest actual plans in existence. Currently no revenue is recognised beyond that date. The sensitivity applied shows what the impact to the calculation of estimated future revenue would be if the backstop was extended a further year (given a small number of plans have now reached the current backstop) or alternatively the backstop was tightened as there are a relatively lower number of plans which are approaching the backstop.

Network commissions

The Group operates under contracts with a number of Mobile Network Operators ("MNOs"). Over the life of these contracts, the service provided by the Group to each MNO is the procurement of connections to the MNO's networks. The individual consumer enters into a contract with the MNO for the MNO to supply the ongoing airtime over that contract period. The Group earns a commission for the service provided to each MNO. Revenue is recognised at the point the individual consumer signs a contract and is connected with the MNO. Consideration from the MNO becomes receivable over the course of the contract between the MNO and the consumer. The Group has determined that the number and value of consumers provided to each MNO in any given month represents the measure of satisfaction of each performance obligation under the contract. A discounted cash flow methodology is used to measure the estimated value of the revenue and contract assets in the month of connection, by estimating all future cash flows that will be received from the MNOs and discounting these based on the expected timing of receipt. Subsequently, the contract asset is measured at the present value of the estimated future cash flows.

The key inputs to management's base case model are:

•    revenue share percentage, i.e. the percentage of the consumer's spend (to the MNO) to which the Group is entitled;

•    the discount rate using external market data - 4.49% (2023: 2.83%);

•    the length of contract entered into by the consumer (12 - 24 months) and the resulting estimated consumer average tenure that takes account of both the default rate during the contract period and the expectations that some customers will continue beyond the initial contract period and generate out of contract revenue.

The input is estimated based on extensive historical evidence obtained from the networks, and adjustment is made for the risk of potential changes in consumer behaviour. Applying all the information above, management calculates their initial estimate of commission receivable. Consideration is then given to other factors outside of the historical data noted above which could impact the valuation. This primarily considers the reliance on historical data as this assumes that current and future experience will follow past trends.

The risk remains that changes in consumer behaviour could reduce or increase the total cash flows ultimately realised over the forecast period. Management make a regular assessment of the data and assumptions with a detailed review at half year and full year to ensure this continues to reflect the best estimate of expected future trends and appropriate revisions are made to the estimates. As set out in Note 1, the Directors do not believe there is a significant risk of a downward material adjustment to the revenue recognised in relation to these plans over the next 12 months given the variable revenue constraints applied.

The sensitivity analysis below is disclosed as we believe it provides useful insight to the users of the financial statements by giving insight into the factors taken into account when calculating the revenue to be recognised. The table shows the sensitivity of the carrying value of the commission receivables and revenue to a reasonably possible change in inputs to the discounted cash flow model over the next 12 months, having taken account of the changes in behaviour experienced in the period.

Sensitivity

Impact on contract asset and revenue

£m

2% decrease/ (increase) in expected cancellations

1.4/ (1.4)

 

Cancellations

The number of cancellations and, therefore, the cancellation rate, can fluctuate based on a number of factors. These include macroeconomic changes e.g., unemployment, interest rates and inflation. The impact of reasonable potential changes is shown in the sensitivities above.

10.  Trade and other payables

 

2024

£m

2023

£m

Trade payables

145.3

163.4

Accruals

20.9

19.4

Contract liabilities

29.8

37.2

Deferred income

17.9

14.2

Other payables

14.2

20.1

 

228.1

254.3

 

Trade payables and accruals principally comprise amounts outstanding for trade purchases and ongoing costs. The average credit period taken for trade purchases is 55 days (2023: 51 days).

Contract liabilities includes payments on account from Mobile Network Operators where there is no right of set off with the contract asset within the mobile business.

 

Trade and other payables are classified as:

 

2024

£m

2023

£m

Current liabilities

225.6

249.5

Non-current liabilities

2.5

4.8

 

228.1

254.3

 

11.  Net debt and movement in financial liabilities

 

 

2024

£m

2023

£m

Cash and cash equivalents at year end

40.1

19.1

Borrowings - Repayable within one year

(0.2)

(10.0)

Borrowings - Repayable after one year

(1.9)

-

Owned asset lease liabilities - Repayable within one year

(1.6)

(1.9)

Owned asset lease liabilities - Repayable after one year

(2.0)

(3.6)

Net funds excluding leases relating to right of use assets

34.4

3.6

Right of use asset lease liabilities - Repayable within one year

(15.4)

(15.8)

Right of use asset lease liabilities - Repayable after one year

(49.8)

(63.9)

Net debt

(30.8)

(76.1)

 

Whilst not required by IAS 1 Presentation of Financial Statements, the Group has elected to disclose its lease liabilities split by those which ownership transfers to the Group at the end of the lease ("Owned asset lease liabilities") and are disclosed within the Property Plant and Equipment table in note 18 of the Group financial statements, and those leases which are rental agreements and where ownership does not transfer to the Group at the end of the lease as Right of use asset lease liabilities which are disclosed within the Right of use assets table in the Group financial statements. This is to give additional information that the Directors feel will be useful to the understanding of the business.

Movement in financial liabilities in the year was as follows:

Balance at 1 April 2023

10.0

85.3

Changes from financing cash flows



Payment of interest

(0.9)

(3.8)

Repayment of lease liabilities

-

(18.4)

Repayment of borrowings

(10.1)

-

New borrowings

2.2

-

Total changes from financing cash flows

(8.8)

(22.2)

 



Other changes



New lease liabilities

-

3.8

Reassessment of lease terms

-

(1.9)

Interest expense

0.9

3.8

Total other changes

0.9

5.7

 



Balance at 31 March 2024

2.1

68.8

 

Reassessment of lease terms relate to leases the Group have exited during the period. On 14 July, AO Recycling Limited a wholly owned subsidiary, acquired the land and building at its Halesfield site for £3.5m. This was partly funded by a ten year commercial mortgage of £2.2m which is shown as New borrowings in the reconciliation above.

Balance at 1 April 2022

45.0

108.6

Changes from financing cash flows



Payment of interest

(2.3)

(4.2)

Repayment of lease liabilities

-

(17.7)

Repayment of borrowings

(35.0)

-

Repayment of lease liabilities by discontinued operations

-

(8.3)

Total changes from financing cash flows

(37.3)

(30.2)

 



Other changes



New lease liabilities

-

11.0

Reassessment of lease term

-

(8.2)

Interest expense

2.3

4.2

Exchange differences

-

(0.1)

Total other changes

2.3

6.9

 



Balance at 31 March 2023

10.0

85.3

  

12.  Discontinued Operations

Following the closure of the Group's German business in the previous period, the business has been treated and presented as a discontinued operation in the year ended 31 March 2024. The tables below show the results of the German operation for the relevant reporting periods:


2024

£m

2023

£m

Revenue

0.2

36.2

Cost of sales

-

(40.4)

Gross profit/ (loss)

0.2

(4.2)

Administrative expenses and other operating income

(0.2)

(13.5)

Operating loss

-

(17.7)

Finance income

-

6.4

Loss before tax

-

(11.3)

Taxation charge

-

(0.1)

Loss after tax

-

(11.4)

Gain on remeasurement of assets

-

2.6

Loss after tax of discontinued operations

-

(8.8)

 

Basic loss per share from discontinued operations is 0.00p (2023: 1.61p loss per share). Diluted loss per share from discontinued operations is 0.00p (2023: 1.56p loss per share).

The table below summarises the cashflows of the German operation for the relevant reporting periods:

 

 

 

2024

£m

2023

£m

Net cash flows from operating activities


(0.5)

(8.8)

Net cash flows from investing activities


-

9.8

Net cash flows from financing activities


(0.1)

(8.6)

 

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