6 June 2024

Electric Guitar PLC

("Electric Guitar" or the "Company")

Management Changes

Electric Guitar PLC (LSE: ELEG), the digital marketing and advertising company providing first-party data solutions, announces the appointment of Jeremy Saul as Managing Director of 3radical, Electric Guitar's primary operating subsidiary.

Jeremy joins 3radical as Managing Director with extensive experience in designing and building audience products and solutions. He was most recently Chief Product Officer at Peprr, the people-first marketing performance platform. Previously he also worked for seven years at Data Locator Group Ltd (DLG), the UK's leading first-party data collector and expert in consumer data. His roles included Head of Agency, Head of Mobile and Head of Digital Audiences, and he worked closely with clients including Salesforce, Jaguar and Visa. Jeremy's extensive experience with over 24 years in the marketing industry will play an integral role in helping 3radical to convert its strong pipeline into contracted new business.

Jeremy's appointment comes as Rebecca Trivella, Commercial Director of 3radical, prepares to step away from the company in July this year. Jeremy, who will start immediately, will work closely with Rebecca until her departure in July, ensuring a smooth transition period.

The Company also announces that Richard Horwood, Chief Operating Officer, has been appointed as Company Secretary following Ben Lister standing down as Chief Financial Officer and Company Secretary last month.

John Regan, CEO of Electric Guitar, commented: "We are delighted to be welcoming Jeremy to the 3radical team as Managing Director. His credentials underscore Electric Guitar's commitment to strengthening the 3radical team and driving its future growth. We are excited to work closely together in making 3radical a leader in first-party data solutions and utilising his unique skillset.

"It has been a pleasure to work with Rebecca through our recent successful transaction and we all wish her great success in her future pursuits."  

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Notes to Editors

Electric Guitar PLC (AIM: ELEG) is the provider of first-party data solutions for the marketing and advertising industry, empowering businesses to realise the value of their first-party data. In an era of changing consumer attitudes towards the use of their data, tighter privacy legislation, and the demise of third-party cookies, first-party data is now the key to success in digital marketing. Electric Guitar's strategy is to acquire and scale businesses that help marketers maximise the value of first-party data by curating, managing, and deploying it, and in doing so making Electric Guitar the industry standard for first-party data solutions. As the first part of this strategy, Electric Guitar has acquired 3radical Limited, a company that utilises its Software as a Service platform, 3radical Voco, to enable organisations to engage individuals and request their data directly using interactive digital experiences.

Electric Guitar PLC was listed on the Main Market of the London Stock Exchange on 11 January 2022 and transferred to AIM on 03 May 2024.

For further information please visit www.electricguitarplc.com.