7 November 2023

Mirriad Advertising plc

("Mirriad" or the "Company")

Mirriad signs new agreement with top ten entertainment network in the US

Mirriad, the leading in-content advertising company, is pleased to announce that it entered into a new agreement ("Agreement") with a US entertainment company ranked top 10 by advertising revenue and a global leader in targeted subscription streaming ("Partner"). The Agreement sets out the framework by which Mirriad expects to work and integrate with the Partner with a view to activating new in-content opportunities.  

Operating in over 125 countries worldwide, the Partner is home to iconic and fan-favourite brands across television, independent film, production, distribution, gaming, and publishing. The network is behind some of the most celebrated and acclaimed original film and TV content and its streaming service includes the best content from its seven networks.

The Agreement allows Mirriad to bring its AI-powered virtual in-content advertising solutions to the Partner who expects to be able to benefit from incremental ad revenue opportunities via the new ad format that drives campaign performances for advertising clients and aligns with the network's high-quality heritage thanks to proven viewer preference for the in-content advertising format. 

Mirriad expects to integrate with the Partner to deliver a seamless end-to-end solution encompassing content analysis, campaign management, online access to inventory opportunities, creative execution of digital assets, and campaign reporting.

Mirriad already works with 9 of the top 20 US advertising spenders and today's Agreement will add significant quality inventory for advertisers to spend their bu----dgets on.

Stephan Beringer, CEO at Mirriad, said: "This Partner owns and distributes some of the most outstanding original TV and film content and we are delighted to be working with them to unlock the exciting opportunities of in-content advertising. After the first phase of programme-based implementation of our format which is planned to be executed in Q4 we look forward to soon start testing our programmatic capabilities on our Partner's streaming platform.

"This Agreement adds further momentum to our 'Mirriad-inside' strategy to establish in-content advertising as a standard format across the entire media and advertising ecosystem. It is the result of our strong focus on the 10 leading entertainment companies in the US and the acceleration of our partnership discussions and negotiations, building upon our platform that now seamlessly integrates with these companies' linear and programmatic sales infrastructures and propositions."      

As previously announced on 18 July 2023, integration work, testing and partnership discussions continue with multiple entertainment Majors in the US and the Board anticipates that one or more of these companies will ultimately contract with Mirriad by the end of 2023, at which point a further announcement will be made.

ENDS

About Mirriad

The leader in virtual product placement and in-content advertising, Mirriad's multi-patented and award-winning platform dynamically inserts products and brands into Television, SVOD/AVOD, Music, and Influencer content. Mirriad creates net-new revenue opportunities for content owners with an ad format that virtually integrates brands in entertainment content, drives exceptional performance for advertisers and dramatically improves the viewing experience.

Mirriad currently operates in the US, Europe, and India.

For further information please visit www.mirriad.com or contact:

About Reach announcements

This is a Reach announcement. Reach is an investor communication service aimed at assisting listed and unlisted (including AIM quoted) companies to distribute non-regulatory news releases into the public domain. Information required to be notified under the AIM Rules for Companies, Market Abuse Regulation or other regulation would be disseminated as an RNS regulatory announcement and not on Reach.