Mirriad Advertising plc
("Mirriad" or the "Company")
LTIP option awards and PDMR dealings
Mirriad Advertising plc, the leading in-content advertising company, announces that, under the terms of the Company's long-term incentive plan ("LTIP"), 2,500,000 options over Ordinary Shares of £0.00001 each in the Company (the "Options") were granted on 7 November 2023 to Nic Hellyer, CFO Designate, at the start of his employment with the Company. The decision to grant the Options was made by the Remuneration Committee on 27 September 2023 and the grant is automatic with the commencement of Nic's employment.
The Options have been issued at a strike price of 3p each (equivalent to the price of the recent placing and open offer) and will vest annually over three years.
Total options granted
The quantity of the Options equates to 0.51% of the Company's existing issued share capital (the "ISC"). Following the grant of the Options, 52,808,831 options are under grant but not exercised under the Mirriad Advertising plc LTIP scheme (the "Total Options"), which equates to 10.8% of the ISC. The weighted average price of the Total Options is approximately 6.2p.
The notifications below are made in accordance with the requirements of the Market Abuse Regulations.
| 1 | Details of the person discharging managerial responsibilities / person closely associated | |
| a) | Name | Nicolos ("Nic") Hellyer |
| 2 | Reason for the notification | |
| a) | Position / status | CFO Designate (PDMR) |
| b) | Initial notification / amendment | Initial notification |
| 3
| Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | |
| a) | Name | Mirriad Advertising plc |
| b) | LEI | 213800ZKOK9GIME7HE62 |
| 4
| Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | |
| a)
| Description of the financial instrument, type of instrument Identification code | Ordinary shares of £0.00001 each ISIN: GB00BF52QY14 |
| b)
| Nature of the transaction
| Grant of Options over Ordinary Shares |
| c)
| Price(s) and volume(s)
| Exercise price 3p, volume 2,500,000
|
| d) | Aggregated information - Aggregated volume - Price |
2,500,000 £75,000 |
| e) | Date of the transaction | 7 November 2023 |
| f) | Place of the transaction | Outside a trading venue |
ENDS
For further information please visit www.mirriad.com or contact:
| Mirriad Advertising plc Stephan Beringer, Chief Executive Officer
| Tel: +44 (0)207 884 2530 |
| Nominated Adviser & Broker: Panmure Gordon James Sinclair-Ford/Daphne Zhang (Corporate Advisory) Rupert Dearden (Corporate Broking)
| Tel: +44 (0)20 7886 2500
|
| Financial Communications: Charlotte Street Partners Tom Gillingham Fergus McGowan |
Tel: +44 (0) 7741 659021 Tel: +44 (0) 7590 049023 |
About Mirriad
Mirriad's award-winning solution unleashes new revenue for content producers and distributors by creating new advertising inventory in content. Our patented, AI and computer vision technology dynamically inserts products and innovative signage formats after content is produced. Mirriad's market-first solution seamlessly integrates with existing subscription and advertising models, and dramatically improves the viewer experience by limiting commercial interruptions.
Mirriad currently operates in the US, Europe and the Middle East.
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