RNS Reach

22 August 2023

Eagle Eye Solutions Group plc

("Eagle Eye", the "Group", or the "Company")

Eagle Eye selected by one of Canada's largest retailers

Hudson's Bay Company adopts the AIR platform to support the relaunch of its loyalty programme

Eagle Eye, a leading SaaS technology company which enables retail, travel and hospitality brands to earn the loyalty of their end customers by powering their real-time, omnichannel and personalised consumer marketing activities, is pleased to confirm that the previously disclosed three-year loyalty contract signed in September 2022 is with Hudson's Bay, an iconic Canadian department store brand, adding to Eagle Eye's growing presence in North America.

Hudson's Bay operates TheBay.com, one of the largest life and style e-commerce businesses in Canada, as well as 85 Hudson's Bay stores. They first introduced a rewards program in 1986 and more recently launched Hudson's Bay Rewards in 2013. Now, using Eagle Eye's AIR platform and mobile loyalty services, Hudson's Bay plans to re-launch its digital loyalty programme later this month, engaging and rewarding customers across the full lifecycle by delivering personalised offers and an array of engaging promotions including member pricing and innovative quest campaigns, giving customers even more ways to earn, spanning both their bricks and mortar and e-commerce businesses.

Eagle Eye's AIR platform will enable Hudson's Bay to launch a real-time, omnichannel loyalty programme, targeting its six million loyalty members, through integrating to their existing technology stack including the POS, eCommerce platform, all digital channels including their new app, customer call centre and CDP.

This contract win reflects the continued focus by retailers globally on creating meaningful digital connections with their customers which they can use to deliver value-driving personalised content, offers and rewards.

Tim Mason, Chief Executive of Eagle Eye, said: "We are delighted to be supporting such an iconic brand as Hudson's Bay in relaunching their loyalty programme. This contract strengthens our presence in North America, a growing digital promotions market, and presents an exciting opportunity for the business as we increase our market share and capitalise on the growing demand for our AIR platform."

About Eagle Eye

Eagle Eye is a leading SaaS technology company enabling retail, travel and hospitality brands to earn the loyalty of their end customers by powering their real-time, omnichannel and personalised consumer marketing activities.

Eagle Eye AIR is a cloud-based platform, which provides the most flexible and scalable loyalty and promotions capability in the world. More than 750 million personalised offers are executed via the platform every week, and it currently hosts over 100 million individual loyalty members for businesses all over the world. We are trusted to deliver a secure service at hundreds of thousands of physical POS destinations worldwide, enabling the real-time issuance and redemption of promotional coupons, loyalty offers, gift cards, subscription benefits and more.

The Eagle Eye AIR platform is currently powering loyalty and customer engagement solutions for enterprise businesses all over the world, including Asda, Tesco, Morrisons, Waitrose and John Lewis & Partners, JD Sports, Pret a Manger, Loblaws, Southeastern Grocers, Giant Eagle and the Woolworths Group.

In January 2023, the Group acquired France-based Untie Nots, an AI-powered personalised promotions business, adding Carrefour, E. Leclerc, Auchan and other leading brands to its European customer base.

Web -  www.eagleeye.com