Xfinite acquires Eros Now to launch a full-stack VOD platform for AVOD and SVOD to unlock a blockchain-powered global content ecosystem.

June 30, 2023, Isle of Man: Xfinite Global Plc, a blockchain based entertainment ecosystem, announces the acquisition of Eros Now, South Asia's leading over-the-top video platform with a massive content library of over 12,000+ Indian language movies, originals, short format content and more.

Xfinite has been at the forefront of technological innovation and has built a decentralised entertainment ecosystem by democratising premium content through Mzaalo, a gamified video streaming platform where users turn their time and engagement into rewards. The acquisition marks a significant milestone in Xfinite's journey as it represents the convergence of blockchain technology and rich content to create a truly exceptional entertainment experience for consumers. It unlocks the potential of a unified content ecosystem and hybrid business models such as SVOD and AVOD powered by Mzaalo's rewards-based ecosystem.

The acquisition of Eros Now from Eros Media World Plc will also allow Xfinite to optimize bottom line and maximise revenue, resulting in significant growth opportunities for the company. Eros Now has more than 12000 Indian titles in 10 Indian languages across 150 countries through key partnerships with Apple, Amazon, YouTube, Roku, Comcast, Fetch TV, , Airtel, Tata Play and more. Additionally, Eros Now's resourceful talent pool, global partnerships, 224+ million cumulative registered users and a massive social media presence, will enable Xfinite to improve its offering, increase revenue, and target a larger market share across the globe.

According to Swaneet Singh, CEO of Xfinite Global Plc, "We are thrilled to join forces with Eros Now and combine our strengths to provide consumers with a new level of entertainment experience. Our blockchain based entertainment ecosystem, coupled with Eros Now's vast content library and global partnerships, will enable us to offer a unique and personalized experience to our users. With this acquisition, we are taking a significant step towards becoming a leading player in the technology and entertainment industry worldwide."

Ali Hussein, CEO of Eros Now, commented, "We are excited to become a part of Xfinite's innovative content ecosystem. It allows us to offer consumers a next-generation entertainment experience that leverages the latest in blockchain technology. A full stack Video on demand service with premium Eros content will target a larger consumer audience also allowing for significant upside on monetization. The innovation on video technology including the reward platform will be a significant value add to the user.

 Xfinite has built a decentralised entertainment ecosystem powered by blockchain technology where users turn their time and engagement into rewards, brands advertise with trust and creators build economies. Xfinite's dApp Mzaalo democratises premium content and rewards users across 600+ established brands, merchandise, digital goods, games, and celebrity experiences.

About Xfinite

Xfinite is a decentralised entertainment ecosystem where users turn their time and engagement into rewards, brands advertise with trust and creators build economies. Xfinite democratises premium content through Mzaalo, a play-to-earn VoD platform offering premium content that rewards users across 600+ established brands, merchandise, digital goods, games, and celebrity experiences.

About Eros Media World Plc

Eros Media World Plc. is a global media and entertainment company. For further information, please visit Erosmediaworld