2 May 2023

Blue Star Capital plc

("Blue Star" or the "Company")

Dynasty launches JV Partnership with Lets Play Live, Australia's largest esports tournament organiser

Blue Star Capital plc (AIM: BLU), the investing company with a focus on esports, payments, technology and its applications within media and gaming, notes the recent press article in the Australian Financial Review regarding Dynasty Gaming & Media Pte. Ltd's ("Dynasty") recent launch of a 50/50 JV partnership with Lets Play Live ("LPL").

LPL is Australia's largest esports tournament organiser and one of the world's largest gaming related content creators. Esports has shown continued growth in Australia with video game revenue set to reach approximately A$6.5 billon in 2023 and forecast to exceed A$9 billion by 2027, according to data from Statista. Average revenue per user is also high in Australia with average revenue per user around A$730, compared with a global average of approximately A$211.

The new LPL platform launched in April and with more than 400,000 registered users, is Australia's largest esports and gaming platform. The number of users is expected to increase significantly during 2023 in line with the growing number of brands and partnerships signing with the new JV.

Blue Star holds a 13 per cent. stake in Dynasty.

Tony Fabrizi, Executive Chairman of Blue Star Capital said that: "The JV partnership with LPL is expected to be a significant step with Dynasty transitioning from service provider to media owner. We expect this change in focus will be repeated in future contracts. Dynasty's development of its highly sought after esports and gaming platform puts it in an excellent position to partner with existing media owners to exploit this growing market."

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About Blue Star

Blue Star is an investing company with a focus on new technologies. Blue Star's investments include SatoshiPay Limited, an incubator and service provider to de-fi businesses using blockchain technology; 4 early-stage to mid-level esports companies, including Guild eSports plc, a global esports business headquartered in London and Dynasty Gaming & Media Pte. Ltd., whose B2B white label platform is a full-stack gaming ecosystem; and Sthaler Limited, an identity and payments technology business which enables a consumer to identify themselves and pay using just their finger.

About Dynasty

Dynasty's proprietary custom built platforms feature a tournament engine for immersive gameplay, a community building interactive social wall, an extensive content library and live broadcasting functionality and a platform wallet that instantly converts fiat currency into a virtual platform currency allowing users to seamlessly participate in prize pools, wagering and rewards. Dynasty has existing platforms live in Southeast Asia, North America, India and Australia.

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