08 November 2022
Gfinity plc
("Gfinity" or the "Company")
Appointment as production partner for Red Bull Home Ground Tournament
Gfinity (AIM: GFIN), a world-leading esports and gaming solutions provider, today announces it has extended its long running partnership with Red Bull and entered into a commercial agreement as the production partner for the third edition of Red Bull Home Ground. The Valorant Invitational event will be held at Victoria Warehouse in Manchester, on December 9-11, 2022.
Gfinity is providing end to end production services to broadcast the live event, along with providing the outside broadcasting TV facilities and infrastructure. In addition, Gfinity & Red Bull partnered up for the ideation and delivery of a comprehensive pre-event content plan to promote and drive interest in the live event. This includes content shot in the UK and Turkey to be distributed on Red Bull Instagram, Twitter, Tik Tok and YouTube.
The tournament format is unique to Red Bull. Eight teams from around the world will be competing in a unique, map-focused competition. In the best-of-five matches both teams pick a "home ground" to play on for the opening two matches. If a team wins both opening "home" and "away" matches, they'll go straight through - tie, and the best-of-five continues.
Red Bull Home Ground will be streamed live on Twitch and YouTube.
Gfinity has delivered three events previously for the partner: Red Bull Kumite 2021, Red Bull Campus Clutch World Final Knockout Round 2021 and Worlds Simplified 2020.
John Clarke, CEO Gfinity said: "We are excited to be working with Red Bull again and continuing our long-term relationship. When you work with Red Bull you can guarantee a collaborative and creative journey. The focus is on presenting the game and the tournament in a fun and compelling way for the players and fans. We love the challenge. Red Bull Home Ground 2022 will raise the bar higher than ever before. Don't miss it!"
ENDS
Enquiries:
| Gfinity plc John Clarke, CEO | ir@gfinity.net |
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| Canaccord Genuity Limited (AIM Nominated Adviser & Broker) | Tel: +44 (0)207 523 8150 |
| Bobbie Hilliam / Patrick Dolaghan | |
About Gfinity
Gfinity is a leading media and technology company in the fast growing esports and gaming sector. Founded in late 2012, Gfinity established itself as esports and community engagement experts. More recently, the company's business model has evolved to reflect the rapidly developing gaming market, sharpening its strategic focus, based on 3 distinct areas:
Gfinity Digital Media is made up of 11 sites that reach more than 15 million monthly unique active users, and delivers 75 million impressions per month across its social network of over 7,000,000 followers.
The Gfinity Engagement Platform (Athlos) is a fully configurable, white-label, bespoke solution, designed to maximise community engagement through competitive play, and is already trusted by some of the world's biggest gaming and esports organisations.
Our JVs and Partnerships - Esports Solutions - allow the Company to benefit from co-owned ideas, working with partners who value and benefit from Gfinity's expertise, to create products such as the Global Racing Series with Abu Dhabi Motorsport Management, and esports activities for Manchester United FC, and Formula 1.
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