28 January 2022

YouGov plc

("YouGov" or "the Group" or "the Company")

Pre-Close Trading Update and Notice of Results

-     Growth anticipated to be slightly ahead of the Board's expectations for the current
financial year

YouGov, the international research and data analytics group, today issues a trading update for the six months ending 31 January 2022.

YouGov has performed well during the period, with continued growth seen across all divisions and geographies. The Group's performance has largely been driven by custom tracking work, benefitting from the strong sales pipeline, and the Data Products division as momentum in newer products and a renewed focus on subscription sales has delivered solid results. The transformation of the sales structure over the past year has continued to result in larger and more strategic client wins. Geographically, the US and Mainland Europe remain the key growth drivers.

As a result of the trading position in the first half, we are pleased to report that the full year results to 31 July 2022 are expected to be slightly ahead of the Board's expectations. The sales pipeline remains robust giving us continued momentum into the second half of the financial year. Consequently, the Board remains confident of achieving top-line growth for the full year in line with the current long-term strategic growth plan, with modest margin expansion due to continued investment in the business. To support future growth in keeping with its strategy, YouGov has maintained investment in its panel, technology and platform at a similar level to the prior year.

During the period, the Company entered into a new Revolving Credit Facility (RCF) with an initial drawdown of £20 million for general corporate purposes. The facility has a three-year term with the option to extend for up to an additional two years.

Notice of Results

YouGov will publish its results for the six months ended 31 January 2022 on Tuesday 22 March 2022. The YouGov management team will host a conference call on the day at 9.30am. Should you wish to attend please contact FTI Consulting: SCyougov@fticonsulting.com

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About YouGov

YouGov is an international research and data analytics group.

Our mission is to supply a continuous stream of accurate data into what the world thinks, so that organisations can better serve the communities that sustain them.

Our 17 million registered members provide us with a highly engaged proprietary panel that delivers thousands of data points on consumer opinions, attitudes and behaviour on a daily basis. We combine this continuous stream of data with our research expertise to provide insights that enable intelligent decision-making and informed conversations.

With operations in the UK, the Americas, Europe, the Middle East, India and Asia Pacific, YouGov has one of the world's largest research networks.

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For further information visit yougov.com.