15 November 2021
Love Hemp Group PLC
("Love Hemp" or the "Company")
Love Hemp Launches First National Media Campaign with Anthony Joshua
Love Hemp Group PLC (AQSE: LIFE) (OTCQB: WRHLF), the brand-led consumer goods company focussed on CBD health and wellness solutions, is pleased to announce that it has launched its first national media campaign (the "Campaign") today.
The Campaign includes a 30-second television advert airing on linear television on ITV, video on-demand platforms including ITV Hub, All 4 and Sky, as well as print media adverts in Metro nationwide, and multiple outdoor advertising formats in London, Manchester, Liverpool, and the Northeast. The Campaign stars the Company's investor and ambassador, two-time Heavyweight Boxing World Champion and Olympic gold medallist, Anthony Joshua. Launching today the Campaign will run for four weeks.
Commenting on the Campaign, Anthony Joshua said: "As an investor in the company, I am delighted to help Love Hemp increase awareness of its premium CBD products and the positive impact they have on wellbeing."
Tony Calamita, co-founder and CEO of Love Hemp said: "This is a hugely exciting moment for Love Hemp and our journey to become a global leader in CBD wellness products. We are privileged to have the support from our investor and ambassador, Anthony Joshua, as we work to educate everyone on the benefits of premium CBD products for achieving optimal health and wellness.
We believe our mainstream national media campaign with a leading British role model brings CBD to the forefront of the health and wellness industry. Since Love Hemp was established six years ago, we have grown a loyal consumer base who have not only enjoyed the multiple benefits of our high-quality products but have also bought in to the philosophy, values, and authenticity of Love Hemp.
Today's launch marks the first significant step in leveraging our outstanding partnerships to deliver these key messages to a rapidly growing consumer base. We see strong partnerships coupled with powerful marketing as a crucial part of our growth strategy.
The Campaign not only explores the benefits of CBD for sports-related recovery, but also the transformational role CBD can play in relieving anxiety and stress, managing pain and reducing poor-quality sleep. Love Hemp aims to be a leader in CBD wellness products providing holistic solutions to naturally manage these everyday challenges."
-ENDS-
For further information please visit: www.lovehempgroup.com or contact:
| Love Hemp Group Andrew Male
Anna Legge Chief Communications Officer | +44 (0) 7926 397 675 andrew.male@lovehempgroup.com
+44 (0) 7500 773 415 anna.legge@lovehempgroup.com
|
| Financial Advisor Rupert Fane H&P Advisory Limited
| +44 (0) 20 7907 8500 rf@hannam.partners
|
| AQSE Corporate Adviser Mark Anwyl Peterhouse Capital Limited
| +44 (0) 20 7469 0930 ma@peterhousecap.com
|
| Financial PR Tim Blythe/Alice McLaren/Madeleine Gordon-Foxwell Blytheweigh
| +44 (0) 207 138 3204 lovehemp@blytheweigh.com |
About Love Hemp Group
Love Hemp Group is a brand-led consumer goods company focussed on health and wellness solutions for consumer use cases including sleep, pain, anxiety, stress and recovery. The Company is a pioneer in the UK-based premium high-quality CBD market, with over 40 products including oils, edibles, sprays, cosmetics and topicals. The Company's range of products are sold online across 70 websites and in over 2,000 stores including some of the biggest retailers in the UK, such as Holland & Barrett, Boots and Ocado. Listed on the Aquis Stock Exchange (AQSE:LIFE) the Company recently changed its name to Love Hemp Group plc, from World High Life, to better reflect its focus on supporting the "best in class" CBD brand as it embarks on a wider expansion of its core business and offering.
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