itim Group plc

itim launches 'Chameleon 360' Omni-channel store solutions

itim Group plc [AIM: itim], the SaaS-based technology company that enables store-based retailers to optimise their businesses, is pleased to announce it has launched Chameleon 360 as a stand-alone product, which the Directors understand is one of the most powerful Omni-channel store solutions that combines full Omni-channel capabilities at point of sale ('POS').

Chameleon 360 is an Omni-channel store-centric solution that combines full Omni-channel capabilities at POS, with in-store mobile apps, consumer apps, fully integrated with ecommerce platforms.

The 360 platform, which is currently being rolled-out to many of itim's clients, is a complete store-based CRM with full access to a single view of customers both in-store and online, allowing stores to re-engage with their local communities.

The platform gives stores similar functionality that would be expected in a call centre from a 'customer service' perspective. The system also provides store staff with a real-time view of stock across the network.

Chameleon 360's mobile functionality provides assisted selling capabilities, which means store staff can be away from counters and on the floor serving customers:

Product 360: Ensures staff have the right information at their fingertips to delight customers and empower them to become product experts and stylists.

Sell 360: Allows staff to sell to customers from anywhere on the shop floor using mobile devices and quickly adapt to changing store conditions to perform anything from queue busting to providing a "personal shopper" experience.

Customer 360: Offers store staff instant access to single views of customer, product feedback, wish lists and loyalty programmes.

Stock 360: Allows mobile users to switch easily to more operational tasks, all from the same device. Orders can be managed efficiently from picking to transfers.

Ali Athar, CEO of itim Group plc, said:

"I am delighted to be unveiling the latest offering from itim's range of ecommerce solutions. With footfall continuing to fall nationwide, we know that the role which stores play has become more challenging. Chameleon 360 allows our clients to create a full Omni-channel solution in-store, meaning that stores should become their point of service and enables them to maintain their high-street presence."

For further information on Chameleon 360 and itim's full range of solutions, please visit https://www.itim.com/products/ 

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ABOUT ITIM

itim was established in 1993 by its founder, and current Chief Executive Officer, Ali Athar. itim was initially formed as a consulting business, helping retailers effect operational improvement. From 1999 the Company began to expand into the provision of proprietary software solutions and by 2004 the Company was focused exclusively on digital technology. itim has grown both organically and through a series of acquisitions of small, legacy retail software systems and associated applications which itim has redeveloped to create a fully integrated end to end Omni-channel platform.