9 September 2021

JD Sports Fashion Plc

Directorate Appointment

JD Sports Fashion Plc (the 'Group'), the leading retailer of sports, fashion and outdoor brands, today announces that Bert Hoyt has been appointed as a Non-Executive Director, with effect from 8 September 2021.

Bert Hoyt is recognised as one of the most eminent leaders in the sportswear sector over recent years and has significant experience of global markets. Having joined Nike in 1998, he was most recently VP/ GM of Nike EMEA, a position which he occupied until he retired in January of 2021. He is acknowledged for transforming Nike's business in Western Europe and EMEA over the last 9 years, achieving substantial growth in revenues and profitability. Prior to his engagement at Nike, Bert spent 10 years at Puma as GM for Puma International. Previous to his career in the sportswear market, Bert was a Top 200 ATP Tennis professional from 1977 to 1984.

Peter Cowgill, Executive Chairman, commented:

"I am delighted to welcome Bert to the Board of Directors of JD. Bert has an extensive knowledge of the market in which JD operates and a deep understanding of key supplier relationships, market dynamics and international operations. I have every confidence that Bert will have an extremely positive impact on the future of JD and its ongoing growth and success. It will be a real pleasure to work together on the Board.

"I am also pleased to confirm that we are making substantial progress with regard to additional Board appointments, which will address the composition, skill sets and balance of the Board."

There are no matters which require to be disclosed pursuant to Listing Rule 9.6.13.

Enquiries:

JD Sports Fashion Plc                                                                                                                     Tel:  0161 767 1000

Peter Cowgill, Executive Chairman

Neil Greenhalgh, Chief Financial Officer

Jennifer Iveson, Investor Relations

MHP Communications                                                                                                                  Tel:  0203 128 8193

Andrew Jaques

Peter Hewer

Charles Hirst

Catherine Chapman