Merger talks between ITV PLC and All3Media ‘have progressed to a very detailed level’, the Daily Mail reported late Saturday.

ITV Chief Executive Carolyn McCall is in discussions with the owners of All3Media, Abu Dhabi-back investment fund RedBird IMI, Daily Mail said without citing sources. The enlarged company would be listed on the London Stock Exchange, it said.

McCall sees a good fit between the London-based broadcaster’s ITV Studios arm and All3Media, a London-based maker of television series such as ’Gogglebox’, ’Call The Midwife’ and ’The Traitors’, the Daily Maid said.

ITV tried to buy All3Media in a deal worth a reported £1 billion back in mid-2023, before backing off. All3Media, which had been jointly owned by Warner Bros Discovery Inc and Liberty Global PLC, was subsequently bought by Redbird IMI for £1.15 billion in 2024.

Back in January this year, Reuters reported that ITV and Redbird IMI were holding ‘early-stage’ talks for a merger of their respective production businesses, citing ‘two people with knowledge of the situation’.

ITV shares were up 1.1% to 77.83 pence early Monday in London. The company has a market capitalisation of £2.92 billion.

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