World Chess PLC - London-based chess promoter - Launches The World Chess Show, a TV programme featuring top players, behind-the-scenes coverage and tournament streaming, to air in 156 markets across 53 networks. It represents a ‘premium marketing opportunity’ for brands targeting an ‘affluent, intelligent audience’, with a projected 12:1 return on investment for sponsors and advertisers, says World Chess. The show will also promote World Chess’ online chess platform Chess Arena.
Chief Executive Officer Ilya Merenzon says: ‘This isn’t just a TV show, it’s a turning point for chess as a global sport. Chess has long been underrepresented in mainstream media, despite its massive following. The World Chess Show changes that, making chess more accessible, engaging, and proving once and for all that it belongs in prime time.’
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