Alteration Earth PLC - London-based special purpose acquisition company - Shares start trading on AIM on Monday, following Alteration Earth’s move from the London Main Market. They trade at 14.49 pence, up 7.3% from 13.5p, the price used to raise £855,000 in an equity raise that was part of its reverse takeover and readmission. The re-listed company will change its name to Pri0r1ty Intelligence Group PLC. This follows Alteration Earth buying Pri0r1ty AI Ltd, which has developed an artificial intelligence-driven software-as-a-service solution for small and medium enterprises. Its ’Priority Advisor’ platform can be used by businesses to engage investors, customers and other stakeholders via websites, instant messaging and email.

Alteration Earth was 28%-owned by AIM-listed Primorus Investments PLC prior to the raise, but this has fallen to 16% between Primorus and two of its directors. Pri0r1ty Intelligence has an initial market capitalisation of £13 million based on the listing price.

‘Since my early days working in the City, it has always been a dream to bring a company to market, and I am so proud of everything the whole team has achieved,’ says Pri0r1ty Founder Daniel Gee. ‘Too many early-stage British tech companies think that the only route to growth is through [venture capital] funding, or even moving abroad, but I want to send a message that the LSE and the UK capital markets can be a smart and viable route to growing a successful tech company.’

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