Dunelm Group PLC on Thursday said it was confident in meeting its next market share milestone as it opened its first store in inner London and celebrated an increase in sales.
The Leicester-based home furnishings retailer said total sales rose 3.5% on-year to £403 million in the 13 weeks to September 28, its first financial quarter.
Online sales accounted for 37% of all sales, up two percentage points from a year ago.
Dunelm noted positive results from initial investments it made in its made-to-measure capabilities, where it started to take greater end-to-end control of the supply chain.
‘We continue to make good progress against our strategic plans. Later this year, we will bring our specialist proposition to inner London for the first time, opening at Westfield London. We’re excited about this and our wider opening programme, with five to ten new superstores planned per year over the medium term,’ Chief Executive Officer Nick Wilkinson said.
Looking ahead, Dunelm said: ‘We are excited about the progress we are making against our priorities, and have confidence in our plans to reach our next market share milestone of 10% in the medium term.’
Dunelm shares were up 1.3% to 1,209.00 pence late Thursday morning in London.
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