4Global PLC on Wednesday announced its launch of sale channel partnerships with Daxko LLC and Xplor Recreation, marking a ‘key milestone’ in the company’s expansion into North America.

The London-based data, services and software company specialising in major sporting events said the partnerships will accelerate its entry into the facility operator market, and unlock ‘significant growth potential’ in the region for its insight platform and data hub.

Daxko is a US-based software and integrated payments solutions provider in the health and wellness sector. Its partnership with 4Global will enable non-profit wellness centres to quantitively demonstrate the health benefits of their programmes, which is often a requirement to secure funding.

Xplor Recreation, a subsidiary of Xplor Technologies LLC, is a US-based provider of software solutions for parks and recreation agencies, to manage engagement and operational efficiency. The partnership will allow Xplor Recreation to offer clients services such as 4Global’s CitiHub, which provides insights on community needs and ‘drives social impact’.

Chief Executive Officer Eloy Mazon said: ‘These partnerships are important steps in our expansion into the US market and further validation of the value of our offering internationally. They align with 4Global’s strategy of having a partner in each market vertical and will complement our long-standing relationship with Jonas Fitness Partners.

‘Combining our data and expertise with our new partners’ platforms and leveraging their best-in-class sales and product teams, will open up significant opportunities for 4Global to expand in key new target verticals. With a comprehensive network of partners in place in the region, we are well-positioned to tap into a vast addressable market, and I am excited about our prospects moving forwards.’

Shares in 4Global were flat at 45.20 pence each in London on Wednesday afternoon.

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