Electric Guitar PLC - London-based digital marketing and advertising company - Subsidiary deploys its Voco platform with Near Field Communication for the first time at Grand Designs Live. The NFC-enabled technology enables communication between electronic devices over a distance of four centimetres or less.

‘We are excited to see 3radical’s continued innovation in bringing real-world experiences into the digital realm,’ says Chief Executive Officer John Regan.

‘This first use of NFC technology at Grand Designs Live demonstrates the effectiveness of our strategy to combine online and offline data collection methods, ensuring businesses gain real-time, actionable insights to drive better customer engagement,’ he adds.

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