Nexxen International Ltd - Israel-based global advertising platform - Announces it has been named as a preferred platform for Kinective Media SM, the new traveller media network for United Airlines Inc. The partnership allows advertisers leveraging Nexxen demand-side platform or supply-side platform brands to access the airline’s first-party data from its customers and MileagePlus loyalty program members, for activation across offsite connected TV, linear and digital content. As a result, brands can reach travellers with tailored, real-time messages.

Chief Customer Officer Kara Puccinelli said: ‘The emergence of scaled, accurate data sets from loyalty programs - like those from Kinective Media by United Airlines - enables brands to enhance reach and enrich engagement with consumers in critical activation stages. With the Nexxen Data Platform, that consumer picture can be incredibly robust, with the ability for buyers to transact however they want on our end-to-end platform. We are proud to partner with United Airlines and the Kinective Media team, powering greater media effectiveness for our clients and a superior advertising experience for premium traveller audiences.’

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