Pebble Beach Systems Group PLC on Wednesday said it will support Nvidia Corp’s Holoscan for Media offering.

Pebble Beach Systems is a Surrey, England-based software company, while Nvidia is a Santa Clara, California-based chipmaker.

Pebble Beach will showcase its support for the Nvidia offering with Pebble’s own Prima media and broadcast-focused platform at the IBC2024 industry event in Amsterdam which kicks off on Friday.

‘Teams from both companies will be on hand at IBC to discuss the potential of the integrated technologies,’ Pebble Beach Systems says.

Pebble Beach company develops playout, content management, and internet protocol control solutions for the broadcast and media technology markets.

The firm adds: ‘Pebble, in collaboration with Nvidia, will support a set of applications around playout, workflow, and IP management and control. Prima applications add to Pebble’s range of market-leading playout solutions, and developing them within the open Holoscan for Media environment provides great scope for implementation and continuing evolution. ’

Pebble Beach shares rose 12% to 12.29 pence each on Wednesday afternoon in London.

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