Intuitive Investments Group PLC said on Wednesday that its investment, Hui10, has won a new contract with Alibaba Group Holding Ltd’s ’ErLeMa’, or ’Are You Hungry’, food delivery service.

Intuitive Investments is a London-based life sciences and technology investor, while Hui10 is a technology firm involved in the digital transformation of the Chinese lottery sector. Alibaba Group Holding is a Hangzhou, China-based e-commerce company.

The contract involves points exchange with lottery tickets, or PELT, which enables Alibaba’s three million delivery drivers to redeem ’golden coins’ for PELT QR code lottery coupons. These coupons can be redeemed in-shop for Sport Lottery play.

Drivers earn golden coins, digital reward points, based on customer reviews. $410 million, in golden coins are ready to redeem, with $700 million already accrued.

The contract marks a ‘significant’ development in Hui10’s rollout of its PELT platform.

Shares in Intuitive Investments Group were up 3.2% to 145.00 pence each in London on Wednesday afternoon.

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