Source - Alliance News

Brave Bison Group PLC on Monday posted strong half-year growth, and said it ‘remains comfortable’ with the current outlook.

Shares in the London-based digital advertising and technology service provider rose 6.6% to 2.42 pence each in London on Monday morning.

In the first half of 2024, net revenue edged up to £10.1 million from GB10.0 million.

Adjusted earnings before interest, tax, depreciation and amortisation rose 12% to £2.1 million from £1.9 million.

Adjusted pretax profit jumped 20% to £1.8 million from £1.5 million.

Looking ahead, Brave Bison said it ‘remains comfortable’ with current market expectations for the full year. It added that the company typically benefits from a second-half weighting as a result of seasonally higher digital media rates.

‘With SocialChain now fully integrated into the Brave Bison platform, our proposition to advertisers connects content, data and technology and allows us to run campaigns across the marketing funnel from brand through to performance,’ said Executive Chair Oliver Green.

‘Our strong balance sheet and net cash position will allow us to invest further into the business which is well primed for growth in an AI-driven and increasingly complex digital world.’

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