Eagle Eye Solutions Group PLC on Monday said it secured a one-year contract, with the option to renew for a further year, with Tesco Stores Ltd of Tesco PLC.
London-based marketing software-as-a-service Eagle Eye said this was for its artificial intelligence-powered Personalised Challenges solution, building on its existing relationship with supermarket chain Tesco. No financial details were disclosed.
EagleAI Personalised Challenges is a digital platform which ‘allows retailers to personalise promotions, providing customised challenges designed to reward incremental behaviour’, Eagle Eye said.
Following a successful trial, with a ‘higher than anticipated’ participation rate, Eagle Eye said Tesco will roll out Personalised Challenges to more Tesco Clubcard members ‘in the coming months’, under the name Clubcard Challenges.
The solution will ‘power personalised and gamified offers and promotions to each individual Clubcard member’, Eagle Eye said,
‘It’s a privilege to be working with Tesco, one of the world’s great retailers and an acknowledged leader in customer loyalty, to usher in its next stage of personalised promotions. This win underlines the power of the EagleAI solution, capable of creating and delivering millions of hyper personalised marketing messages, and our position at the forefront of personalised marketing,’ said Eagle Eye Chief Executive Officer Tim Mason.
Tesco Group Membership & Loyalty Director Lizzie Reynolds commented: ‘We are constantly looking for ways to make Clubcard work harder for our customers. With Clubcard Prices on around 8,000 products, it is saving customers up to £360 off the annual cost of their groceries. Personalisation is about using what we know about customers to make their experience better and our rewards more helpful and we’re very excited to see how our customers respond to Clubcard Challenges.’
Shares in Eagle Eye were up 3.0% to 484 pence each in London on Monday afternoon, while Tesco shares were up 2.2% to 295.10p each.
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