MicroSalt PLC - London-based producer of low-sodium salt products - Announces new marketing and export collaboration with American Trading International Inc or ATI, a food and beverage export trading company based in Los Angeles, California. Says deal will help implement its global strategic plan with emphasis on direct-to-consumer sales, allowing MicroSalt to ‘reach major new markets while facilitating achievable order minimums for all customers’. Inclusion in ATI’s portfolio ‘has the potential to make MicroSalt’s low sodium products available in up to 80 countries’.
MicroSalt Chief Executive Officer Rick Guiney says the partnership ‘is vital in making MicroSalt accessible to everyone’. ATI CEO Seth Wilen comments: ‘With a heavy focus on better-for-you US foods and beverages, we are thrilled to welcome MicroSalt into our selective product portfolio. Their undeniable health benefits directly address global concerns about excessive sodium, aligning with various countries’ initiatives to enforce lower sodium levels in the food industry.’
Current stock price: 100.10 pence, up 18% on Thursday morning
12-month change: up from 43p listing price at IPO on February 1
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