Mirriad Advertising PLC - London-based provider of in-content advertising technology - Announces new master service agreement with a ‘prominent’ US English-language commercial television network. Signs additional MSA with the Latin American arm of a ‘major’ unnamed entertainment and media company. Also expands its existing relationship with an undisclosed US multinational broadcasting and mas-media company. Adds that in-content sales generated by its partners in the 10 months to October have grown by 53% compared to 2022, and expects ales to continue at a similar level.

Chief Executive Officer Stephan Beringer says: ‘These new agreements, combined with those announced in November, demonstrate our progress towards establishing in-content as a standard format across the industry, and the increase in partner-driven sales reflects the cumulative effect of previous agreements beginning to pay off.

‘The scale of inventory - with popular programmes from multiple industry-leading media companies - paired with these partners’ investments in driving sales and the clear path to programmatic transactability of streaming inventory, are all long-targeted indicators of Mirriad’s readiness for scale.’

Current stock price: 2.40 pence, up 4.1%

12-month change: down 68%

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