Zoo Digital Group PLC on Thursday announced the expansion of its operations in India with the launch of its new production facility in Chennai.

Zoo Digital is a Sheffield, England-based provider of end-to-end cloud-based localisation and media services to the global entertainment industry.

It said the launch of the second multiple-purpose facility in India is a ‘strategic move to support the production of dubbing and other media localisation services in regional languages’. The first facility is based in Mumbai.

Zoo Digital said the new Chennai facility will ‘harness the rich pool of local talent to create authentic localised content, helping to address the increasing global demand for high-quality South Indian language content and distribution of non-South Indian titles in India’.

This follows a successful first full year for Zoo India, Zoo Digital said, after its integration into the group in March 2022.

Zoo Digital said it also highlighted its commitment to meeting the ‘evolving’ market needs of its entertainment industry clients. Zoo Digital believes there is ‘significant’ growth potential in the region, predicting over-the-top revenue in India to grow to around $4.5 billion by 2026.

‘The establishment of our new facility in Chennai marks a significant milestone for Zoo Digital’s operations in India. We are proud of the success of Zoo India to date, which reflects the importance of the region to all global streaming services and the expertise of our talented team,’ said Chief Executive Officer Stuart Green.

‘This second facility will scale up capacity to more than double Zoo India’s revenues in FY24, while catering to the region’s wide array of languages and the diverse post-production needs of our clients.’

Zoo India Managing Director Rajiv Raghunathan commented: ‘As a leading localisation services provider, Zoo Digital recognises the immense potential of the South Indian market and is committed to supporting content creators in reaching these growing international audiences. Our new facility in Chennai further solidifies our presence in India, enabling us to deliver leading localisation services and unlock new revenue streams for globalised content.’

Shares in Zoo Digital were down 1.8% to 43.20 pence each in London on Thursday afternoon.

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