Eagle Eye Solutions Group PLC on Tuesday confirmed that a three-year loyalty contract signed in September last year is with Hudson’s Bay Co, a Canadian department store brand.

Eagle Eye is a London-based software-as-a-service technology company that creates digital connections enabled personalised and real-time marketing.

Shares in the firm were trading 1.4% higher at 547.40 pence each in London on Tuesday afternoon.

Hudson’s Bay operates TheBay.com, one of the largest life and style e-commerce businesses in Canada, as well as 85 Hudson’s Bay stores. Using Eagle Eye’s AIR - a cloud-based platform - Hudson’s plans to relaunch its digital loyalty programme later this month.

Eagle Eye said that its AIR platform would help Hudson’s to launch a real-time, omnichannel loyalty programme, targeting its six million loyalty members, through integrating to their existing technology stack.

‘We are delighted to be supporting such an iconic brand as Hudson’s Bay in relaunching their loyalty programme. This contract strengthens our presence in North America, a growing digital promotions market, and presents an exciting opportunity for the business as we increase our market share and capitalise on the growing demand for our AIR platform,’ said Chief Executive Tim Mason.

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