Zinc Media Group PLC shares were up on Wednesday, after it increased its full-year revenue expectations.

Shares in the Edinburgh, Scotland-based television, brand and audio production group were up 7.0% to 92.55 pence each in London on Wednesday.

Zinc said that at the end of June, total revenue won and due to be recognised in the current financial year was expected to reach £31 million, up from £17.0 million the year before. Zinc said this figure represents its ‘best performance at this stage in a financial year for over a decade.’

It added that all divisions continue to deliver revenue growth despite increasing economic headwinds.

Furthermore, Zinc said its pipeline remains strong with a further £7 million of revenue for recognition in financial 2023 in ‘highly advanced discussions.’

Adding to the company’s pipeline, it said its newest television label Atomic Television has won its first commission. It called the contract ‘substantial’, worth over £1 million for an international blue chip broadcaster.

Atomic is a ‘new TV production label based in Bristol specialising in premium specialist factual within the genres of history, science and adventure, focussing on the lucrative US market, alongside the UK.’ It was launched at the beginning of 2023.

Chief Executive Officer Mark Browning said: ‘The performance in H1 has been strong and positions the group for an excellent FY23. Some strong headwinds in the UK remain, however the high rate of booking in H1 and our increasingly international revenue mix means we are well placed to navigate this.

‘I am particularly pleased to report the first commission for Atomic TV which we only launched in January 2023. This further underpins our reputation for launching successful new television labels, in new markets, which grow our organic revenue.’

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