4Global PLC on Wednesday said it has signed a strategic partnership with Technogym UK Ltd ‘to exploit a multi-million pound opportunity.’

London-based data, services and software company 4Global will work with the fitness equipment and digital health provider’s existing and mutual clients to enhance its data insight solutions.

Under the agreement, 4Global will provide a fitness dashboard, which will allow sport and leisure operators greater focus to understand the needs and interests of its members who are using Mywellness. Mywellness ‘allows operators to create communities among their members and manage programmes and workout data while providing multiple touch points on one account.’

4Global did not say how much the contract is worth, but described it as ‘a multi-million pound opportunity.’

Chief Executive Officer Eloy Mazon said: ‘Technogym is a pioneer in using data to increase productivity for operators and improve fitness for customers, so our two companies are a natural fit to further our understanding of how to encourage more people to be physically active. The insights we will generate together promise to be a game-changer for the sector.’

Shares in 4Global were flat at 50.00 pence each in London on Wednesday.

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