Recovering grocer WM Morrison Supermarkets (MRW) is now selling over 500 tonnes of ‘wonky veg’ on average each week to half a million-plus customers across stores and online.

This is in response to a growing consumer clamour for mis-shaped or out of specification produce, which Morrisons processes then sells to customers at a cheaper price.

Doing its bit for corporate responsibility, the supermarket’s strong full year results (9 Mar) revealed pre-tax profit of £337m, the first year of growth since 2011/12 and like-for-like sales positive in all four quarters.