YouGov PLC on Friday said it raised £51.2 million through a placing, originally announced on Thursday, of 5.6 million shares at a price of £9.20 each.
The proceeds of the placing will be used to partly fund the €315 million acquisition of GfK’s consumer panel business, which was also announced on Thursday.
GfK’s consumer panel business is focused on household purchase data, with panels across 16 European countries, consisting of over 100,000 households.
The London-based research and data analytics group said that the acquisition would not only extend its offering into the fast-moving consumer goods sector but would help expand its offering to US clients.
The acquisition is subject to closing conditions including any necessary regulatory approvals and works’ council consultations in certain jurisdictions. Completion expected in the second half of 2023.
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