YouGov PLC on Thursday confirmed that it is in ‘advanced stages of discussions’ regarding a potential acquisition of GfK SE’s European consumer panel business.
The London-based research and data analytics group said that it is considering an equity issue to partly fund the acquisition. The company’s existing shareholder authorisations permit the company to raise up to 4.9% of its existing issued share capital.
Shares in YouGov were down 5.1% a 940.00 pence each in London on Thursday afternoon. It has a market capitalisation of £1.03 billion.
‘There can be no certainty that a transaction will take place nor as to the terms on which any transaction may occur,’ the company noted.
YouGov added that a further announcement will be made in due course, if appropriate.
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