There's been plenty of mass marketing for internet and call packages as the broadband wars intensify, British Sky Broadcasting (BSY), TalkTalk (TALK), Virgin, they've all been at it, as has BT (BT.A).
To what extent these promotions have offset recent tariff increases could be telling in tomorrow's half-year results, with analysts at investment bank Berenberg hinting that BT has had to spend less to hit its new subscriber targets.
The pace of the group's Openreach fibre network rollout is also worth watching, so too possible currency headwinds on the Global Services side which has struggled for top line growth. But with the new Premier League live screening rights auction next year widely expected to top the £3 billion paid by BT and Sky combined last time, investors could well remain cool on BT's shares for the foreseeable future.
